MBA教育中心知识库

  In recent years, influenced by the development of macro economy and industry, the competition in the media industry has become more and more fierce, and the traditional media enterprises have exposed various management problems. Among them, most enterprises are facing the difficulty of employee turnover, which has become a more prominent problem. Proper employee turnover can improve operational efficiency, and play a positive role in the operation of the enterprise; However, when the employee turnover rate is too high and the personnel cost keeps rising, it will have a serious impact on the healthy operation of the enterprise. Shanxi YH Media Co., Ltd., has made remarkable achievements in business expansion and brand influence shaping. Since 2019, the media industry has been greatly reshuffling and the market environment has changed rapidly. Shanxi YH Media Co., Ltd. has encountered serious employee turnover problems, which has increased the replacement cost of human resources replacement, shaken the stability of the team, affected the continuity of the existing business, and posed a threat to the sustainable development of the company.

  The research focuses on the turnover of Shanxi YH Media Co., LTD., and adopts literature analysis, questionnaire survey, semi-structured interview to comprehensively analyze the current turnover of the company, deeply analyze the reasons and put forward solutions. The study shows that the turnover of employees is affected by multiple factors such as salary level, integration degree, formal communication channels, communication media and means, enterprise centralization and external job opportunities, which jointly weakens the identity and loyalty of employees to the enterprise and produces the willingness to leave. To effectively deal with Shanxi YH media co., LTD., put forward a series of pertinence, operational solutions, including optimizing compensation and welfare system, strengthening the construction of team integration, expand the formal communication channels, open internal communication mechanism, adjust the enterprise centralized management structure, and should challenge to external job opportunities.

  The research provides Shanxi YH Media Co., Ltd. with theoretical support and practical guidelines to solve the problem of employee turnover. It also, through systematic analysis and strategy formulation, it helps them to build an efficient and stable talent management mechanism, so as to improve the comprehensive competitiveness and sustainable development ability of the enterprise. At the same time, the research results are also of reference value for similar enterprises to deal with this problem.