In recent years,a series of macroeconomic control policies issued by relevant departments of the country have significantly reduced the profit margin of the real estate industry.The previous extensive enterprise management model is no longer able to meet the new requirements.In this context,the integration of industry and finance,as a new way of financial management in the context of the new economy,provides a new way for the transformation of management models.Based on this,it is more urgent to strengthen the practical application and optimization strategy research of business finance integration in real estate enterprises.
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