会计学院知识库

                         
       国民经济一体化进程的加速加剧了企业间的竞争，为了积极应对市场环境的变化，寻找新的利润增长点，各个企业开始尝试通过全球化战略实现规模增长，全球化已成为一个现代企业寻求进一步扩张的重要战略选择。在此背景之下，我国的互联网企业也纷纷走向国际市场，通过实施全球化战略获取更多的市场份额，增强国际竞争力。小米集团坚持用互联网思维进行日常经营，其早已成为我国互联网企业中的佼佼者。此外，小米集团开展全球化战略的时间较早，经验相对丰富。因此，本文以互联网企业小米集团作为案例公司，探究小米集团全球化战略对财务绩效产生的影响，并找到提升全球化财务绩效的方法，为其他开展全
球化战略的企业提供建议。
       本文首先采用文献分析法对全球化战略、财务绩效和哈佛分析框架的相关文献进行收集、梳理和归纳。其次，简要梳理了小米集团的发展现状和全球化的发展历程。再次，从哈佛分析框架的四个维度进行具体分析，战略分析方面采用SWOT 模型和波特五力模型全面分析了小米集团的内外部环境；会计分析方面对重点会计政策和会计项目进行了梳理；财务分析方面采用传统财务指标分析法、EVA 分析法和杜邦分析模型对小米集团的财务绩效进行分析，清晰的找到小米集团的财务绩效优势以及存在的问题；前景方面对行业前景、企业前景和未来的风险进行预测。最后，基于上述分析后探究小米集团全球化财务绩效存在的深层次问题。
        研究发现，全球化战略的实施在一定程度上提升了小米集团的财务绩效表现，其中，偿债能力和成长能力的提升较为显著。但随着全球化的不断深入，小米集团逐渐出现了产品盈利能力低、营运压力较大等问题，从而给小米集团的财务绩效带来了不利影响。本文从哈佛分析框架的四个层面，为小米集团提出了提
升财务绩效表现的实施路径，期望帮助小米集团在全面全球化的过程中持续提升竞争力，也为其他正在实施全球化战略的企业提供一定的借鉴。
    

   The acceleration of the process of national economic integration has
intensified the competition among enterprises. In order to actively
respond to changes in the market environment and find new profit growth
points, various enterprises have begun to try to achieve scale growth
through globalization strategy. Globalization has become an important
strategic choice for modern enterprises to seek further expansion. In this
context, China's Internet enterprises have also entered the international
market, through the implementation of globalization strategy to obtain
more market share, enhance international competitiveness. Xiaomi insists
on using Internet thinking for daily operations, and it has long become a
leader in China's Internet enterprises. In addition, Xiaomi launched its
globalization strategy earlier and has relatively rich experience. Therefore,
this paper takes the Internet enterprise Xiaomi as a case company,
explores the impact of Xiaomi's globalization strategy on financial
performance, finds ways to improve global financial performance, and
provides suggestions for other enterprises that carry out globalization
strategy.
      Firstly, literature analysis is used to collect, sort out and summarize
the literature related to globalization strategy, financial performance and
Harvard analysis framework. Secondly, it briefly combs the development
status of Xiaomi and the development course of globalization. Thirdly,
from the four dimensions of the Harvard analysis framework, the
strategic analysis uses SWOT model and Porter's five forces model to
comprehensively analyze the internal and external environment of
Xiaomi. In the aspect of accounting analysis, the key accounting policies
and accounting items are sorted out. In the aspect of financial analysis,
the traditional financial index analysis method, EVA analysis method and
DuPont analysis model are adopted to analyze the financial performance
of Xiaomi, and the advantages and existing problems of Xiaomi's
financial performance are clearly found. The outlook aspect forecasts the
industry prospects, enterprise prospects and future risks. Finally, based on
the above analysis, the deep-seated problems of Xiaomi's global financial
performance are explored.
     The research finds that the implementation of globalization strategy
has improved the financial performance of Xiaomi to a certain extent,
among which the improvement of debt paying ability and growth ability
is more significant. However, with the deepening of globalization,
problems such as low product profitability and high operating pressure
have gradually appeared in Xiaomi, which have brought adverse effects
on the financial performance of Xiaomi. From the four aspects of Harvard
analysis framework, this paper puts forward the implementation path for
Xiaomi to improve its financial performance, hoping to help Xiaomi
continue to improve its competitiveness in the process of comprehensive
globalization, and also provide some reference for other enterprises that
are implementing globalization strategies.