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近年来，经济全球化的加速让各国之间的联系更加紧密，文化的交流互鉴也成为各国互动的重要部分。在国家倡导文化交流交融的大背景下，习近平总书记提出要“着力加强国际传播能力建设、促进文明交流互鉴”成为我国文化对外传播、建立中国式现代化国际传播叙事体系的指导思想。在“构建人类命运共同体”文化理念下，如何深度挖掘中国传统文化元素内核，丰富文化内容，延伸文化发展空间的边界，持续提高我国文化的国际影响力是当下所要聚焦的。

整体来看，促进实现敦煌文化高质量对外传播，是提高中国文化在世界范围内的影响力，扩大文化覆盖面，提振文化自信的重要举措。敦煌文化自身拥有丰厚的文化底蕴，是中国文化向世传播的代表性文化之一，且敦煌文化作为丝绸之路文化交流的产物，是中华文化同世界文化长期交流汇融的结果，本身蕴含了印度文化、希腊文化、波斯文化等世界多样文化，内容包罗万象，具有丰富的世界性，世界范围内不断有学者对敦煌文化进行研究，从敦煌文化中汲取促进世界文明互鉴的力量。

纵观当前敦煌文化对外传播情况，文化的思想、文学、美术等多元价值得到充分利用，当前对外传播通过影视作品、文创产品、游戏等多维延伸品呈现出多主体传播方式和交互式传播体验的特点，但现阶段我国敦煌文化对外传播依然存在一些亟待解决的问题。本文通过访谈法和内容分析法相结合的研究方法分析我国当前敦煌文化品牌的传播效果，并根据传播效果总结出我国敦煌文化对外传播现有的三部分问题，分别为内容缺少创意、对外传播水平亟待提升，受众需求未被满足、用户缺乏黏性以及跨媒介应用不足。

本文基于文化传播角度，在建立文化强国和“讲好敦煌故事，传播中国声音”的文化背景下，根据敦煌文化对外传播现有问题针对性地提出我国敦煌文化对外传播应当改进的三个策略。第一，针对传播内容的优化，要注重内容创新与文化安全体系共建；第二，面对传播受众的需求，应当以优质文化作品建立受众情感链接；第三，针对传播渠道的完善，应当跨媒介联动构建传播矩阵，打造IP品牌。本文对敦煌文化对外传播的分析期冀能为其他我国优秀传统文化的对外传播提供一些思路。

In recent years, the acceleration of economic globalization has brought countries closer together, and cultural exchanges and mutual learning have become an important part of the interaction between countries.  Under the cultural concept of "building a community with a shared future for mankind", how to deeply explore the core of traditional Chinese cultural elements, enrich cultural content, extend the boundary of cultural development space, and continuously improve the international influence of Chinese culture is the current focus.

On the whole, promoting the high-quality external communication of Dunhuang culture is an important measure to improve the influence of Chinese culture in the world, expand the coverage of culture, and boost cultural confidence. Dunhuang culture itself has rich cultural deposits and is one of the representative cultures that Chinese culture spreads to the world. Besides, as the product of cultural exchanges along the Silk Road, Dunhuang culture is the result of long-term exchanges and integration between Chinese culture and world culture. It contains various world cultures such as Indian culture, Greek culture and Persian culture, which are all-inclusive in content and rich in the world. Scholars around the world continue to study Dunhuang culture and draw strength from Dunhuang culture to promote mutual learning among world civilizations.

Looking at the current situation of Dunhuang culture's external communication, it can be seen that the cultural ideology, literature, art and other multiple values have been fully utilized. At present, the external communication shows the characteristics of multi-subject communication and interactive communication experience through multi-dimensional extension products such as film and television works, cultural and creative products and games. However, there are still some problems to be solved in the external communication of Dunhuang culture. This paper analyzes the communication effect of Dunhuang culture brand in China through the research method of combining interview method and content analysis method, and summarizes three existing problems of Dunhuang culture in external communication according to the communication effect, namely, lack of creativity in content, urgent improvement in external communication level, unmet needs of audience, lack of user stickness and insufficient cross-media application.

Based on the perspective of cultural communication, under the cultural background of building a strong cultural power and "telling Dunhuang stories well and spreading Chinese voice", this paper puts forward three strategies that should be improved in the external communication of Dunhuang culture in China according to the existing problems. First, for the optimization of communication content, we should pay attention to content innovation and cultural security system construction; Second, in the face of the needs of the communication audience, we should establish the audience's emotional link with high-quality cultural works; Third, for the improvement of communication channels, communication matrix should be built across media linkage to build IP brands. In this paper, the analysis of Dunhuang culture's external dissemination hopes to provide some ideas for the external dissemination of other excellent traditional cultures in China.