狂欢理论视域下“自嘲式”热门话题研究 ——以“孔乙己文学”为例

作者	陈贵富
姓名汉语拼音	陈贵富
学号	2021000012001
培养单位	兰州财经大学
电话	18438602528
电子邮件	949343071@qq.com
入学年份	2021-9
学位类别	专业硕士
培养级别	硕士研究生
一级学科名称	新闻与传播
学科代码	0552
授予学位	新闻与传播专硕
第一导师姓名	黄建军
第一导师姓名汉语拼音	Huangjianjun
第一导师单位	兰州财经大学
第一导师职称	副教授
第二导师姓名	王韧
第二导师姓名汉语拼音	Wangren
第二导师单位	兰州市校外教育办公室
第二导师职称	党组书记
题名	狂欢理论视域下“自嘲式”热门话题研究 ——以“孔乙己文学”为例
英文题名	The Study of "Self-Mocking" Hot Topics under the Perspective of Carnival Theory--Taking "Kong Yi Ji Literature" as an Example
关键词	狂欢理论自嘲孔乙己文学
外文关键词	carnival theory；self-deprecation；Kong Yiji Literature
摘要	随着短视频 APP 的快速发展和普及，网络中出现的自嘲现象，尤其是青年群体在泛娱乐化日益严重的短视频中的自嘲必须引起社会各方的关注和重视，本文以巴赫金的狂欢理论为研究视角，以 2023 年初首先在抖音 APP 爆火的“孔乙己文学”话题为例，分析了孔乙己文学热门话题狂欢化的基本构成要素，即：狂欢广场、狂欢主题、狂欢话语和基本特征，即：全民性、仪式性、颠覆性以及狂欢化的体现，即：话语狂欢、个人形象构建两方面，并以评论区中对应的评论作为例证加以证明，对可能出现的积极和消极影响进行了分析，对社会各方提出建议。用文本分析法，从抖音 APP 中选取两条关于该话题的热门视频并分别爬取 2500 条评论进行情感分析，结果显示负面情感的占比尚在可控范围。社会各方只有更多关注青年个体本身，拉近与青年群体之间的关系且由此改善引导的科学性才能使青年群体在互联网中的自嘲现象发挥积极影响，避免网络群体极化，影响社会和谐稳定。本研究认为，社会各方需要辩证看待年轻人的网络自嘲，其并不是完全消极的网络丧文化，它更像是青年群体宣泄情绪的一种方式。从近年来我国社会发展各领域取得的各项成就来看，从不缺少青年的身影，青年永远是一个国家、民族和社会前进的中坚力量，应当对他们如今在网络中的自嘲给予适度肯定，但这并不意味着社会中的引导可以缺位，尤其是媒体在发挥引导职能时不可全盘否定他们的自嘲行为并以生硬说教的形式进行，否则不但发挥不了引导效果，反而会造成青年群体的抵触情绪，社会各方应当做的是让即将踏入社会或刚踏入社会不久的年轻人感受到社会各方为青年工作所做的一切努力，争做青年人的知心朋友，让他们重拾信心，重新找回身份价值与认同，消极腐朽和一味否定自己的网络丧文化才能没有生存空间。
英文摘要	With the rapid development and popularity of short video APP, the phenomenon of self-mockery appearing on the network, especially the self-mockery of youth groups in short videos with increasing pan-entertainment, must attract the attention and concern of all parties in society. The paper takes Bakhtin's carnival theory as a research perspective, and takes the topic of "Kong Yiji Literature", which first exploded on the Shake app in early 2023, as an example. "As an example, the paper analyses the basic components of carnivalisation of the popular theme of Kong Yiji Literature, namely: carnival square, carnival theme, carnival discourse, and the basic features, namely: universality, ritual, subversion, and the embodiment of carnivalisation, namely: discourse carnival, and the construction of personal image, and proves it by using the corresponding comments in the comment section as an example of the possible positive and negative effects, and analyses the possible positive and negative effects, and makes suggestions to social parties. Using the text analysis method, two popular videos on the topic were selected from the Shake Tone APP and 2,500 comments were crawled for sentiment analysis, and the results showed that the proportion of negative sentiment was still within the controllable range. Only by paying more attention to young people themselves, bringing them closer to each other, and improving the science of guidance can the phenomenon of young people's self-deprecation on the Internet have a positive impact, avoid the polarisation of online groups, and affect the harmony and stability of society. In this study, we believe that all social parties need to take a dialectical view of young people's self-deprecation on the Internet, which is not a completely negative Internet mourning culture, but rather a way for youth groups to vent their emotions. From the achievements made in various fields of China's social development in recent years, there is never a shortage of young people, young people are always the backbone of a country, nation and society, and their self-deprecation on the net should be given a moderate affirmation, but it does not mean that the guidance of society can be absent, especially the media in the play of the guiding function can not be a total denial of their self-deprecating behaviour and in the form of hardened didacticism. Otherwise, not only can not play a guiding effect, but will cause the resistance of youth groups, What society should do is to let the young people who are about to enter the society or have just entered the society soon feel all the efforts made by society for the youth work, and strive to be the heartfelt friends of the young people, so that they can regain their confidence and find their identity value and identity again, so that there will be no room for the negative and corrupt cyber culture of denial of oneself to survive.
学位类型	硕士
答辩日期	2024-05-19
学位授予地点	甘肃省兰州市
研究方向	网络与新媒体
语种	中文
论文总页数	62
插图总数	6
参考文献总数	47
馆藏号	0006297
保密级别	公开
中图分类号	G21/187
文献类型	学位论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/37157
专题	商务传媒学院
推荐引用方式 GB/T 7714	陈贵富. 狂欢理论视域下“自嘲式”热门话题研究 ——以“孔乙己文学”为例[D]. 甘肃省兰州市. 兰州财经大学,2024.

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