文旅宣传的仪式化传播研究——以东方甄选甘肃行为例

作者	冯超
姓名汉语拼音	冯超
学号	2021000012007
培养单位	兰州财经大学
电话	17865187972
电子邮件	389806448@qq.com
入学年份	2021-9
学位类别	专业硕士
培养级别	硕士研究生
一级学科名称	新闻与传播
学科代码	0552
第一导师姓名	张淑芳
第一导师姓名汉语拼音	Zhangshufang
第一导师单位	兰州财经大学
第一导师职称	教授
题名	文旅宣传的仪式化传播研究——以东方甄选甘肃行为例
英文题名	Research on the ritualized communication of cultural travel propaganda —The example of Oriental Selection in Gansu Province special activities
关键词	文旅宣传仪式化传播文化传播
外文关键词	Cultural tourism publicity ; ritualized communication ; cultural communication
摘要	文旅融合工作仍处于重要战略机遇期。持续推动文旅融合的深入发展是当前我国经济发展和社会进步的重要战略规划，亦是建设文化强国的重要抓手。文旅宣传是文旅融合工作中的逻辑起点，解决的是“走出去”和“引进来”的问题，做好文旅宣传工作不仅有助于推动旅游事业发展，而且对于传承中华民族优秀传统文化的创造性转化与创新性发展、进一步弘扬革命文化、不断发展社会主义先进文化、实现社会主义文化大发展大繁荣具有重要意义。仪式化传播作为“传播的仪式观”、“媒介事件”、“仪式传播”、“媒介仪式”的实践性扩展研究，强调传播在完成信息传递的基础上，注重传播活动的意义的分享和信仰建构作用，具有凝聚共同体，维系社会的功能。文化宣传与仪式化传播在价值理念上、仪式内涵上和文化传承上有着内在的联系，文旅宣传的仪式化传播有助于完成文旅宣传的价值实现。东方甄选甘肃行文旅直播活动是 2023 年文旅宣传成功的典范，使得甘肃文旅迅速火爆全网，带动了现象级的甘肃“文化旅游”热潮。通过对东方甄选甘肃行仪式化传播的分析，发现渲染仪式氛围，营造节日盛典、精选仪式内容，叙述历史文化、呈现仪式表达，彰显情感能量、建构仪式空间，塑造媒介朝觐成为东方甄选甘肃行仪式化传播成功策略。众多优秀文旅宣传仪式化传播的案例表明，文旅宣传的仪式化传播有着传播中华文化，强化自身认同、唤起传承意识，延续文化脉络、实现社会整合，推动旅游发展的价值。说什么、何处说、如何说构成了仪式化传播的三重建构向度。文旅宣传的仪式化传播可以通过弘扬中华文化，展演仪式内容、多元场域传播，实现互动参与、重构叙事话语的三个向度建构传播路径。
英文摘要	He continuous development of the integration of cultural tourism is an important strategic plan for my country's economic development and social progress, and it is also an important starting point for building a cultural power. Cultural tourism propaganda is the logical starting point of the integration of cultural tourism. It solves the problem of "going global" and "introduction". Doing a good job of cultural tourism propaganda work not only helps to promote the development of tourism, but also inherit the excellent traditional culture of the Chinese nation. The creative transformation and innovative development, further promoting revolutionary culture, continuously developing advanced socialist culture, and realizing the great prosperity of socialist culture and the great prosperity. Ritual dissemination, as a practical expansion of the "Ceremony of Communication", "Media Incident", "Ceremony Communication", and "Media Ceremony", emphasized that spreading on the basis of completing information transmission, focusing on the sharing and belief of the meaning of communication activities, the significance of communication activities and beliefs Constructing the function, which has the functions of condensing communities and maintaining society. Cultural propaganda and ritual dissemination have an inherent connection in the concept of value, the connotation of rituals, and the cultural heritage. The ritual dissemination of cultural tourism propaganda can help complete the value realization of cultural tourism propaganda. East selected Gansu Xingjournal Live Live activities is a model of successful publicity in the 2023, which has made Gansu Cultural Tourism quickly popular the entire network, which has driven the phenomenon-level Gansu "cultural tourism" boom. Through the analysis of the selection of Gansu ritual dissemination in the East, the atmosphere of the rendering ceremony was found, the content of the festival ceremony, the content of the selection ceremony, describing historical and cultural, presenting the expression of rituals, demonstrating emotional energy, constructing the ceremony space. Ritual transmission strategy. The cases of many excellent cultural tourism propaganda rituals show that the ritual dissemination of cultural tourism propaganda has spread Chinese culture, strengthens its own identity, evokes heritage, continues cultural context, realizes social integration, and promotes the value of tourism development. What to say, where to say, and how to say that it constitutes the triple constructive direction of ritual communication. The ritual dissemination of the publicity of cultural tourism can be constructed to construct the transmission path through the promotion of Chinese culture, the content of the ceremony and the spread of the ceremony, and the spread of the exhibition ritual, and the multi -field communication.
学位类型	硕士
答辩日期	2024-05-19
学位授予地点	甘肃省兰州市
语种	中文
论文总页数	57
参考文献总数	84
馆藏号	0006303
保密级别	公开
中图分类号	G21/193
文献类型	学位论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/37117
专题	商务传媒学院
推荐引用方式 GB/T 7714	冯超. 文旅宣传的仪式化传播研究——以东方甄选甘肃行为例[D]. 甘肃省兰州市. 兰州财经大学,2024.

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