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哪吒这一中国神话形象自印度佛教传入中国后，与传统文化结合逐渐演变成了独特的神话传说，哪吒也成了中国文学史上广为人知的一个小英雄形象。通过跨媒介改编实践，哪吒从神话的语境移入到历史与日常语境中，结合媒介优势丰富了故事的讲述形式，实现了故事与角色的重构以及生产的现代化嬗变，促进了内容生产和传播手段现代化，重塑了文化发展模式。

本研究通过梳理哪吒的相关跨媒介作品，从早期的佛经形象，到古典小说中的形象，再到现代新媒介形象，哪吒这一IP在不同的媒介表现形式中呈现着不同的风格和内容。本论文的第一章主要对本研究的相关研究背景和研究理论做一梳理；第二章主要针对“哪吒”和“跨媒介叙事”两个关键词进行文献综述；第三章呈现本研究主要运用的研究方法；第四章梳理哪吒形象从印度佛教的夜叉神再到中国本土化神仙形象的嬗变；第五章是本论文的研究重点，主要针对哪吒IP的跨媒介叙事进行研究，分别包括佛教作品、古典小说作品、影视化作品以及音乐舞蹈等其他形式作品；第六章总结哪吒形象跨媒介改编的策略和方法，分析其跨媒介叙事改变的思路；第七章是分析哪吒这一IP的跨媒介叙事改编思路，对其他经典IP的开发的启发和借鉴作用。

中国神话故事是中国文学作品的瑰宝和民族精神的体现之一，他展现着从古至今我国人民对社会意识形态的转变和对美好生活的向往。哪吒这一经典形象在国内具有广泛群众基础并得到了充分的文化资源开发，在不同社会语境中有着不同的代表价值。新时期媒介技术带来丰富的跨媒介作品改编形式，这是哪吒 IP 开发的数字化机遇，也能够让其他社会热点母题从中展现出全新的风采。

After the introduction of Indian Buddhism into China, Nezha, a Chinese mythic image, has gradually evolved into a unique myth and legend combined with traditional culture, and Nezha has become a well-known hero in the history of Chinese literature. Through the practice of cross-media adaptation, Nezha moves from the context of myth to the context of history and daily life, combines the advantages of media to enrich the form of story telling, realizes the reconstruction of story and characters and the modernization of production, promotes the modernization of content production and communication means, and reshapes the mode of cultural development.

By combing through Nezha's related cross-media works, this research shows that Nezha's IP presents different styles and content in different media forms, from the early Buddhist sutras, to the images in classical novels and to the modern new media images. The first chapter of this paper is mainly about the background and theory of this research. The second chapter mainly focuses on the two key words "Nezha" and "cross-media narrative" literature review; The third chapter presents the main research methods used in this study; The fourth chapter explores the evolution of Nezha's image from the Indian Buddhist goddess of the night to the Chinese local fairy image; Chapter five is the research focus of this thesis, mainly focusing on Nezhip's cross-media narrative, including Buddhist works, classical novels, film and television works, music and dance and other forms of works. The sixth chapter summarizes the strategies and methods of Nezha's cross-media image change and analyzes the ideas of his cross-media narrative change. The seventh chapter analyzes Nezha's cross-media narrative adaptation of the IP, and its inspiration and reference to the development of other classic IP.

Chinese mythology is one of the treasures of Chinese literary works and the embodiment of national spirit. It shows the transformation of Chinese people's social ideology and their yearning for a better life from ancient times to today. The classic image of Nezha has a broad mass base in China and has been fully developed with cultural resources, and has different representative values in different social contexts. The new era of media technology has brought a wealth of cross-media works adaptation forms, which is a digital opportunity for the development of Nezha IP, and can also allow other social hot themes to show a new style.