统计与数据科学学院知识库

经过多年发展，我国的旅游产业和文化产业的经济水平虽在第三产业的生产总值中达到一定规模，但仍面临消费需求不足以及资源开发不平衡不充分的现实困境。与此同时，数字经济的发展深刻的影响了传统产业，借助数字技术推动产业融合，创新产业发展，成为实现文旅产业突破瓶颈的重要着力点。因此，研究数字经济对文旅产业融合发展的影响具有现实意义。

本研究在回顾和梳理数字经济及文旅产业发展的相关文献资料基础上，构建2011-2020年我国30个省份数字经济、文化产业和旅游产业发展的综合评价体系，运用熵值法测算数字经济和文旅产业的综合发展指标系数，按照全国层面和三大经济区域分别展现我国数字经济发展、文旅产业发展以及文旅产业融合的整体情况和地区差异。运用面板数据构建基准模型实证分析我国数字经济发展对文旅融合发展的影响效应，并对模型进行稳健性检验。在基准回归模型基础上加入中介变量，从人才集聚、产品创新和市场扩大三个方面分析数字经济对文旅融合发展的作用机制，并运用门槛模型检验了人口密度和城市化水平在数字经济对文旅融合发展中的门槛效应。

由测度结果可知，在2011年到2020年间我国数字经济、文化产业和旅游产业的发展总体均呈增长的态势，且高水平的地区多集中于东部地区。数字经济发展存在着明显的“数字鸿沟”，文化产业和旅游产业的发展均存在区域不协调问题，且文旅融合水平总体发展偏低。由实证结果可知，无论是从全国层面还是从分区域看，数字经济对文旅融合的发展均有显著正相关关系，并且数字经济对文旅融合的影响为非线性的。同时，由中介效应分析可知，人才集聚程度和市场扩大程度在数字经济对文旅融合的影响中发挥部分中介效应。为积极适应数字经济发展背景，推动文旅产业融合发展，提出如下对策建议：各省域内应整合特色文旅资源，拓展数字经济促进文旅融合的传导渠道，发展形成数字文旅新模式；各省域间应加强东部地区对中西部地区的帮扶合作，丰富人才交流形式，深化数字技术应用避免同质化发展，充分发挥数字技术优势。

After years of development, although the economic level of the tourism industry and the cultural industry has reached a certain scale in the gross product of the tertiary industry, they still face the realistic dilemma of insufficient consumption demand and unbalanced and inadequate resource development. At the same time, the development of the digital economy has profoundly affected the traditional industries. The use of digital technology to promote industrial integration and innovative industrial development has become an important focus to break through the bottleneck of the cultural and tourism industry. Therefore, it is of practical significance to study the impact of digital economy on the integrated development of cultural and tourism industries.

On the basis of reviewing and sorting out relevant literature and data on the development of digital economy and cultural tourism industry, this study constructs a comprehensive evaluation system for the development of digital economy, cultural industry and tourism industry in 30 provinces in China from 2011 to 2020, and uses the entropy method to measure the comprehensive development index coefficient of digital economy and cultural tourism industry. According to the national level and the three economic regions, the overall situation and regional differences of China's digital economy development, cultural and tourism industry development and cultural and tourism industry integration are presented respectively. Using panel data to build a benchmark model to empirically analyze the impact of China's digital economy on the integrated development of culture and tourism, and to test the robustness of the model. Based on the benchmark regression model, the intermediary variables were added to analyze the mechanism of digital economy on the integrated development of culture and tourism from three aspects: talent agglomeration, product innovation and market expansion. The threshold model was used to test the threshold effect of population density and urbanization level on the integrated development of digital economy on culture and tourism.

From the measurement results, we can see that the development of China's digital economy, cultural industry and tourism industry has shown an overall growth trend from 2011 to 2020, and high-level regions are mostly concentrated in the eastern region. There is an obvious "digital divide" in the development of digital economy, and the development of cultural industry and tourism industry both have problems of regional disparity, and the overall development level of cultural and tourism integration is low. The empirical results show that digital economy has a significant positive correlation with the development of cultural and tourism integration from both the national level and the sub-regional perspective, and the impact of digital economy on cultural and tourism integration is non-linear. At the same time, it can be seen from the intermediary effect analysis that talent agglomeration and market expansion play a part in the influence of digital economy on cultural and tourism integration. In order to actively adapt to the development background of digital economy and promote the integrated development of cultural and tourism industries, the following countermeasures and suggestions are put forward: It is necessary to improve the hardware facilities in backward areas and reduce the "digital divide". It is necessary to mobilize the innovation of the backward areas and integrate their own resources actively. It is necessary to enhance exchanges and cooperation among regions and promote coordinated development among them. It is necessary to exert predominance of the digital economy and expand the transmission channels of the digital economy to promote the integration of culture and tourism.