商务传媒学院知识库

Since the beginning of the new century, along with the rapid development of China's economy and the iteration of communication technology, the financial media has become the "barometer" and "wind vane" of China's social and economic development, and has always responded to the challenges of the ever-changing communication ecology. In the process of marketization, informatization and digitalization, the traditional mainstream financial media, represented by Yicai Media Group, have been groping their way forward and reflecting the problems and drawbacks that existed at different stages of development. In the vortex of the contradiction between massification and specialization, and wrapped in the wave of the era of digitalization and intelligence, how can the traditional mainstream financial media achieve the reshaping of their own competitive advantages through integration and transformation, and complete the nirvana and breakthrough on the basis of balancing the economic and social benefits.

Based on the different social environments faced by Yicai Media Group in its 20 years of growth and its own development characteristics, the development process is divided into four stages: 2003-2012, the rise of  Yicai Media Group in the wake of several years of China's economic growth; 2012-2014, the pain stage of Yicai Media Group in the wake of the impact of social media; 2014-2020, the

pain stage of Yicai Media Group in the wake of the impact of social media; 2014-2020, the pain stage of Yicai Media Group in the wake of the impact of digitalization and intelligence. From 2012 to 2014, the impact of social media and pain stage; from 2014 to 2020, the navigation of institutional policies and breakthrough stage; and after 2020, the drive of digital technology and broadening stage. Each of the four phases, accompanied by different historical periods, economic environments, national policies, market demands, and technical support, presents a Caixin answer sheet that echoes the changes in the media environment.

Throughout the 20-year development history of China Business News, it is essentially a professional financial media growth path from scratch, from existence to excellence, as a media organism that draws nourishment from the ever-changing media ecosystem, stands out in the competitive pattern of diversified financial media populations, and develops through content as the king, users as the most important thing, convergence and transformation, and digital wisdom steering. From the back of the complicated historical materials, we rationally deduce its internal evolution logic, we explore the history of the growth and change of Yicai Media Group as a leading financial media in China, so that we can fully understand the history and multiple realities of the development of the financial media since the new century. In order to fully understand