“它经济”下的佩蒂股份可持续盈利能力研究

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作者	王也
姓名汉语拼音	Wangye
学号	2021000008186
培养单位	兰州财经大学
电话	19893164418
电子邮件	643691565@qq.com
入学年份	2021-9
学位类别	专业硕士
培养级别	硕士研究生
一级学科名称	会计
学科代码	1253
第一导师姓名	张鲜华
第一导师姓名汉语拼音	zhangxianhua
第一导师单位	兰州财经大学
第一导师职称	教授
第二导师姓名	徐建华
第二导师姓名汉语拼音	xujianhua
第二导师单位	深圳广播电影电视集团
第二导师职称	财务总监
题名	“它经济”下的佩蒂股份可持续盈利能力研究
英文题名	643691565@qq.com
关键词	盈利能力可持续性宠物食品制造业 “它经济” 佩蒂股份
外文关键词	Profitability ; Sustainability ; Pet food manufacturing; ; “Its economy” ; Peidi share
摘要	随着我国人均收入水平的提高，特别是伴随着人口老龄化、青年单身潮和少子化婚姻等人口结构特征发生变化，人们对宠物陪伴的情感需求日益增强，与宠物相关的食品、服装和附属用品以及医疗、美容和驯养等行业快速扩张，催生了“它经济”的兴起和繁荣。作为宠物产业链中重要一环的宠物食品制造业，因具有刚性需求、高购买率和高复购率等特性而成为最大细分市场，且发展态势良好。然而，非法添加、营养补充剂与药物混淆以及部分产品营养含量不足等质量安全问题不断爆出，以及各种政策法规和行业标准的缺失，导致乐观的行业盈利现状存在着较大的不确定性。由此，本文从盈利能力的可持续性视角出发，选择我国较早进入宠物食品制造业的本土企业佩蒂股份作为典型案例，采用 CRITIC 法，构建出由二十个指标构成的宠物食品制造业可持续盈利能力分析框架，针对其盈利能力的可持续性展开评价分析。结果表明，佩蒂股份的综合盈利能力处于行业中的上游水平，但存在着波动性，且近期盈利能力提升迅速大多可归因于较小的早期收益基数。假若成本偏高、营业收入来源单一，且研发投入较同行业不足等现状得不到根本性解决，未来的盈利可持续性将无从保障。基于此，本文最后提出，在可持续性盈利动力方面，佩蒂股份需尽快形成产品差异化优势，以及汇集品牌力、产品力和渠道力在内的综合优势，并提高员工整体素质，以及时适应市场变化；在可持续性盈利活力方面，佩蒂股份需注重大客户维护与新客户开发，同时，尽可能做到原材料成本的相对可控；在可持续性盈利潜力方面，提高研发投入和研发人员数量的占比，用差异化产品满足市场多元化的需求。唯有如此，才能提升自身的可持续盈利能力，助力“它经济”的高质量发展。
英文摘要	With the improvement of per capita income level in China, especially with an aging population, young single tide and less children marriage demographic characteristics change, growing emotional demand for pet company, and pet related food, clothing and accessories and medical, beauty and domestication industry rapid expansion, has given rise to the rise of “it economy” and prosperity. As an important part of the pet industry chain, the pet food manufacturing industry has become the largest market segment due to the characteristics of rigid demand, high purchase rate and high repurchase rate, and has a good development trend. However, the quality and safety problems such as illegal addition, confusion of nutritional supplements with drugs, and insufficient nutritional content of some products, as well as the lack of various policies, regulations and industry standards, lead to the optimistic current situation of industry profits. Thus, this paper, from the perspective of profitability sustainability, chose our country earlier into the pet food manufacturing industry of local enterprises Peidi shares as a typical case, the CRITIC method, build consists of 20 indicators of pet food manufacturing industry sustainable profitability analysis framework, for the profitability of the sustainabilityevaluation analysis. The results show that the comprehensive profitability of Peidi shares is at the upstream level of the industry, but there is volatility, and the recent rapid improvement in profitability can be mostly attributed to a small early earnings base. If the cost is high, the source of operating income is single, and the R&D investment is less than the same industry cannot be fundamentally solved, the sustainability of the future profit will not be guaranteed. Based on this, this paper finally proposes that in terms of sustainable profitability, Peidi should form product differentiation advantages as soon as possible, gather the comprehensive advantages of brand power, product power and channel power, and improve the overall quality of employees, and adapt to market changes; in terms of sustainable profitability, Peidi should pay attention to the maintenance of key customers and the development of new customers, and achieve the cost of raw materials as far as possible; in terms of sustainable profit potential, increase the proportion of R&D investment and R&D personnel, and use differentiated products to meet the demand of market diversification. Only in this way can we improve our sustainable profitability and help the high-quality development of “its economy”.
学位类型	硕士
答辩日期	2024-05-26
学位授予地点	甘肃省兰州市
语种	中文
论文总页数	91
参考文献总数	71
馆藏号	0006093
保密级别	公开
中图分类号	F23/1108
文献类型	学位论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/37000
专题	会计学院
推荐引用方式 GB/T 7714	王也. “它经济”下的佩蒂股份可持续盈利能力研究[D]. 甘肃省兰州市. 兰州财经大学,2024.

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