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随着文旅融合的不断深化，各地的文化旅游业都迎来了新的机遇。许多民族地区由于地理位置偏远、交通不便等因素，导致当地经济一直相对落后。然而，正是这些民族地区所拥有的丰富旅游资源，为其带来了发展的新契机。民族地区的独特文化传统、风土人情以及自然风光等丰富多彩的旅游资源，吸引着越来越多的游客前来探索、体验。这些地区的民俗文化、手工艺品、民族服饰等独具特色，成为了吸引游客的热门景点。同时，民族地区的自然风光、野生动植物资源等也为游客提供了独特的自然体验和探险之旅。通过发展文化旅游业，民族地区不仅可以实现经济效益，还能促进当地文化的传承和保护。文旅融合带来的新机遇，为民族地区提供了发展经济、改善民生的重要途径。同时，文化旅游的兴起也为民族地区的基础设施建设、交通网络改善等提出了新的要求和挑战，需要政府、企业以及社会各界的共同努力。，因此当地文旅发展具有较好的前景。文化和旅游的发展都需要借助传播，当前民族地区要想实现文旅产业的发展，必须要借助新媒体的发展，寻找民族地区文旅传播发展的路径。甘孜藏族自治州随着其走红，体现了民族地区文旅传播的创新，和其他内陆地区相比，甘孜在进行实践创新过程中的一些思路和途径具有很高的参考价值和意义。

作者将甘孜州作为研究的对象，应用了参与观察法和深度访谈法，进一步对甘孜文旅传播创新展开研究。绪论部分是论文的开篇，其主要任务是对研究的背景、意义，进行文献综述，阐述研究思路和方法，以及明确本文的整体框架。第一部分将对当前甘孜地区文旅传播的现状进行概述分析，对甘孜文旅传播的发展进行概括。第二部分将通过具体案例分析，探讨甘孜州自身文旅传播的理念、渠道和内容，并进一步对甘孜州文旅传播的成果进行分析总结。第三部分基于前文内容的研究，对甘孜文旅在传播过程中的效果进行深入研究和分析，进一步对当前其创新过程中的有利之处和不利之处进行剖析，第四部分则是针对前面所提出来的问题，对当前甘孜面临的困境进行剖析，并且提出相关的优化措施和建议。希望通过对民族地区的文旅传播进行研究分析，从更多的角度为民族地区的发展提出建设性意见，为民族地区的进一步发展作出贡献。

With the deepening of the integration of culture and tourism, cultural tourism everywhere has ushered in new opportunities. Due to factors such as remote geographical location and inconvenient transportation, the local economy of many ethnic minority areas has been relatively backward. However, it is the abundant tourism resources of these ethnic minority areas that have brought new opportunities for their development. The unique cultural traditions, customs and natural scenery of ethnic areas and other rich and colorful tourism resources attract more and more tourists to explore and experience. The folk culture, handicrafts, and national costumes of these regions are unique and have become popular attractions for tourists. At the same time, the natural scenery and wildlife resources of ethnic minority areas also provide tourists with unique natural experiences and adventure tours. Through the development of cultural tourism, ethnic minority areas can not only achieve economic benefits, but also promote the inheritance and protection of local culture. The new opportunities brought about by the integration of culture and tourism have provided an important way for ethnic minority areas to develop their economies and improve people's livelihood. At the same time, the rise of cultural tourism has also put forward new requirements and challenges for the infrastructure construction and transportation network improvement in ethnic minority areas, which requires the joint efforts of the government, enterprises and all sectors of society. Therefore, the development of local cultural tourism has a good prospect. The development of culture and tourism needs to be carried out with the help of communication, and if the current ethnic areas want to realize the development of the cultural and tourism industry, they must use the development of new media to find the path of cultural and tourism communication and development in ethnic areas. With its popularity, Ganzi Tibetan Autonomous Prefecture reflects the innovation of cultural tourism communication in ethnic areas, and compared with other inland areas, some ideas and approaches in the process of practical innovation in Ganzi have high reference value and significance. The author took Ganzi Prefecture as the research object, and applied the participatory observation method and in-depth interview method to further study the communication innovation of Ganzi cultural tourism. The introductory part is the beginning of the paper, and its main task is to conduct a literature review on the background and significance of the research, explain the research ideas and methods, and clarify the overall framework of the paper. The first part will summarize and analyze the current situation of cultural and tourism communication in Ganzi area, and summarize the development of cultural tourism communication in Ganzi. The second part will discuss the concept, channels and content of Ganzi Prefecture's own cultural and tourism communication through specific case analysis, and further analyze and summarize the achievements of Ganzi Prefecture's cultural and tourism communication. The third part is based on the research of the previous content, in-depth research and analysis of the effect of Ganzi cultural tourism in the process of communication, and further analysis of the advantages and disadvantages of the current innovation process, and the fourth part is to analyze the current difficulties faced by Ganzi in response to the problems raised above, and put forward relevant optimization measures and suggestions. It is hoped that through the research and analysis of cultural and tourism communication in ethnic minority areas, constructive suggestions will be put forward for the development of ethnic areas from more perspectives, and contribute to the further development of ethnic minority areas.