会计学院知识库

医美作为兼具医药和消费属性的新兴行业，近年来发展势头强劲。伴随“十四五”医药工业规划及生物经济发展规划等政策文件的出台，医美相关的生物医药材料研发与应用更是被纳入产业高质量发展的重点推动领域，使得医美制造成为医药行业中最热门的赛道。然而，我国医美快速增长与扩张的同时，整体利润增幅却在持续收窄，超高利润率背后逐渐显现出可持续发展乏力；此外，由于假货泛滥、违规操作和非法经营等乱象被频繁爆出，国务院、药监局等多部门开始联合加强针对医美行业的监管，同时期大量传统药企的加入导致医美行业竞争格局与政策环境愈加复杂。该如何在充满机遇和挑战的竞争环境中保持高质量和可持续发展，已成为医美行业不得不面对的严峻挑战。

有鉴于此，本文以“创新、协调、绿色、开放、共享”五大新发展理念作为指导思想，围绕绿色、创新、合作与经营四大绩效维度，选取三十七个三级指标，构建医美制造业“金字塔”立体绩效评价体系，以医美制造业龙头企业爱美客作为典型案例，采用熵权—突变级数法对其绩效展开全面而深入的分析。结果表明，在经营维度，虽然盈利能力可观，但资产负债率过低，导致资本效率不高，且营收依赖单一产品，导致净利润增速放缓。在绿色维度，虽然环保投资和社会责任实践有所成效，但其环保措施管理水平和公益实践仍待加强。在合作维度，加强了企业市场布局和内部治理，但在供应商管理和拓展外部合作方面仍有不足。在创新维度，研发投入与研发占比持续增加，企业的技术创新能力和组织学习能力显著增长，反映出企业对科研创新的重视。

基于分析结果，本文针对爱美客绩效提升存在的瓶颈，围绕四大维度提出对策建议，同时也对医美制造业提出现实启示。第一，强调新发展理念与绩效评价维度的有机融合，实现高质量和可持续发展。第二，坚持将创新作为提升核心竞争力的关键。第三，关注绿色可持续发展，满足消费者健康和环保需求。第四，重视协调与开放发展，与利益相关各方实现资源共享和优势互补。第五，注重社会责任，回报社会，实现企业与员工、企业与社会的共同发展。

As a new industry with both medicine and consumption attributes, medical beauty has developed strongly in recent years. With the introduction of policy documents such as the "14th Five-Year Plan" pharmaceutical industry plan and bio-economic development plan, the research and development and application of biomedical materials related to medical beauty has been included in the key promotion field of high-quality development of the industry, making medical beauty manufacturing the hottest track in the pharmaceutical industry. However, with the rapid growth and expansion of China's medical beauty, the overall profit growth has continued to narrow, and the lack of sustainable development has gradually emerged behind the ultra-high profit rate. In addition, due to the proliferation of fake goods, illegal operations and illegal business chaos has been frequent, The State Council, the drug Administration and other departments began to jointly strengthen the supervision of the medical beauty industry; At the same time, the entry of a large number of traditional pharmaceutical companies led to a more complex competitive landscape and policy environment in the medical and beauty industry. Therefore, how to maintain high quality and sustainable development in the competitive environment full of opportunities and challenges has become a severe challenge that the medical beauty industry has to face.

In view of this, this paper takes the five new development concepts of "innovation, coordination, green, openness and sharing" as the guiding ideology, and selects thirty-seven three-level indicators around the four performance dimensions of green, innovation, cooperation and operation to build a "pyramid" three-dimensional performance evaluation system for the medical beauty manufacturing industry. IMEIK, a leading enterprise in the medical beauty manufacturing industry, is taken as a typical case. The entropy weight - abrupt series method is used to carry out a comprehensive and in-depth analysis of its performance. The results show that in terms of operation, although the profitability is considerable, the asset-liability ratio is too low, resulting in low capital efficiency, and the revenue relies on a single product, resulting in a slowdown in net profit growth. In the green dimension, although environmental protection investment and social responsibility practices have been effective, the management level of environmental protection measures and social welfare practices need to be strengthened. In terms of cooperation, through foreign investment, board and audit meetings, compliance training, we have strengthened market layout and internal governance, and improved organizational synergy efficiency. However, we need to strengthen supplier management and expand external cooperative scientific research. In the dimension of innovation, the proportion of R&D investment and business continued to increase, and the technological innovation ability and organizational learning ability of enterprises increased significantly, reflecting the importance of enterprises to scientific research and innovation.

Based on the analysis results, this paper aims at the bottleneck of IMEIK performance improvement, puts forward countermeasures and suggestions around four dimensions, and also puts forward practical enlightenment for the medical beauty manufacturing industry. First, emphasize the organic integration of new development concepts and performance evaluation dimensions to achieve high-quality and sustainable development. Second, adhere to innovation as the key to enhance core competitiveness. Third, focus on green sustainable development to meet consumer health and environmental protection needs. Fourth, we should attach importance to coordinated and open development and share resources and draw on each other's strengths with all stakeholders. Fifth, pay attention to social responsibility, return to society, and achieve the common development of enterprises and employees, enterprises and society.