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信息化时代悄然到来,互联网、大数据等愈加全面、智能的信息技术随之充斥着我们的生活的各个方面,经济的发展模式、企业的盈利手段、人们的生活方式等也都受到了不同程度的影响并发生了一定的变化。以淘宝、京东两巨头为其中的核心代表的电商企业为例，在历经了二十余年的磨砺后,其根据自身企业特点和外部环境因素，慢慢地摸索出自身所适用经营模式。但是，随着时代的进步，人们对产品的需求种类越来越丰富，对产品质量的要求也越来越高，而传统主流电商正面临着发展动力不足、发展空间有限等诸多问题。拼多多抓住了时机，利用社交电商模式，对目标市场进行了精确的定位，并对自己的价值产生方式进行了适时的创新，在短短的数年之内，就跃升为全国第三大的电商平台。在行业竞争日益激烈的情况下，人们的消费观念也在发生着改变，如果只是按照过去的许多惯例来分析电商企业的各种财务指标和财务数据，是不全面的，从社交电商商业模式出发研究公司价值创造的机制，并将其与传统的财务分析有机地融合在一起，可以很好地解决这个问题，从战略的角度来考虑公司的发展需要，以此来促进价值创造。 
本论文以拼多多为例，运用案例分析和比率分析的方法，运用商业模式的四层九要素模型对拼多多的商业模式进行了详细的剖析，探索出了其独特性；对拼多多的价值创造能力从财务和非财务两个方面进行了详细的分析，并将其与阿里巴巴、京东、唯品会等其他电商公司进行了比较，从而了解到了拼多多的整体实力。通过对近年来拼多多公司的估值，定量地分析了拼多多公司的创造价值；与此同时，我们还发现，拼多多在商业模式创新的过程中，正面临着核心竞争力逐渐丧失，营销方式不断演变，盈利渠道单一等问题。同时，本文还就如何培育新的核心能力，坚持用户思维，维护平台流量，拓宽盈利渠道等方面提出了一些对策。本课题以拼多多为例，对国内其它电商平台的商业模式和价值创造途径进行了有益的探索，并为其它寻求商业模式创新的企业提供了新的思路.。

      With the advent of the economic era, information technology has begun to integrate into every aspect of our lives the economic development model, the enterprise's profit means, people's life model, to varying degrees have had some changes. Take e-commerce for example, to Taobao and Jingdong, the two most representative e-commerce enterprises, after 20 years of development, they according to their own reality and external business environment, slowly developed their own business model. However, with the continuous progress of society, people's demand for more and more products, more and more requirements for product quality, The traditional mainstream e-commerce is facing many problems such as lack of development momentum and limited development space. Pinduoduo grasped the opportunity to use social e-commerce business methods, the target market for a precise positioning, and their own value generation methods for timely innovation, in just a few years, jumped to the country's third largest e-commerce platform. It is obvious that people's consumption concept is changing with the increasingly fierce competition in the industry. It is not enough to analyze various financial indicators and data of e-commerce enterprises according to many past practices. It is a good solution to study the mechanism of value creation from the perspective of business model and integrate it with traditional financial analysis, and consider the development needs of companies from the perspective of strategy to promote value creation.
        Taking Pinduodou as an example, this paper uses the method of case analysis and comparative analysis to make a detailed analysis of the business model of Pinduodou by using the four-layer nine-factor model of business model. At the same time, we also find that in the process of business model innovation, Pinduodu is facing such problems as the gradual loss of core competitiveness, the continuous evolution of marketing methods and the single profit channel. At the same time, this paper also puts forward some countermeasures on how to cultivate new core competence, adhere to user thinking, maintain platform flow, broaden profit channels. Taking Pinduodou as an example, this paper makes a beneficial exploration of the business model and value creation approach of other domestic e-commerce platforms, and provides new ideas for the strategic transformation and industrial upgrading of enterprises in other industries.