金融学院知识库

当前数字经济与旅游业的融合已成为不可阻挡的时代潮流。如何发挥数字经济对旅游业供给侧改革的引领作用，推动旅游业高质量发展，成为实践界和学术界广泛关注的热门话题。然而数字经济对旅游业高质量发展的影响机理如何？数字经济对区域旅游业高质量发展的耦合机制如何？哪些数字经济指标是影响旅游业高质量发展的关键？

本文通过构建数字经济与旅游业高质量发展评价指标体系，运用熵值法测算西北五省2012年—2022年数字经济和旅游业高质量发展水平综合指数，采用耦合协调度模型和相对发展指数对西北五省2012—2022年数字经济发展水平与旅游业高质量发展水平耦合协调关系及耦合协调类型进行时空分析，并进行障碍度检验。结果表明：从发展时序来看，2012—2022年，西北五省数字经济指数总体呈现持续稳定增长局面，旅游业高质量发展指数呈波动式增长态势，耦合协调水平持续向好；分省域比较，陕西省数字经济与旅游业高质量发展水平均遥遥领先于其他四省区，考察初期便进入磨合发展阶段。其余四省区数字经济与旅游业高质量耦合协调发展水平整体偏低，且发展阶段明显滞后于陕西。通过障碍度检测发现数字经济指标障碍度较高的大部分别集中在3个指标上，它们分别是数字创新能力指标层下的R&D研发机构数，数字产业化指标层下的软件业务和信息技术服务，数字基础设施指标层下的互联网宽带接入用户数。

为进一步提升数字经济发展水平，加强数字经济对旅游业的渗透与融合，本文提出以下建议：第一，加快数字产业发展平台建设，结合实际助力旅游产业；第二，缩小区域间的数字鸿沟，降低区域旅游业发展差距用；第三，坚持科技赋能和人才赋能战略；第四，加快数字基础设施建设，提高互联网普及率。

Currently, the integration of the digital economy and tourism has become an irresistible trend of the times. How to leverage the digital economy to lead supply-side reforms in the tourism industry and promote high-quality tourism development has become a hot topic of widespread concern in both practical and academic circles. However, what is the mechanism by which the digital economy influences the high-quality development of tourism? What is the coupling mechanism between the digital economy and the high-quality development of regional tourism? Which digital economy indicators are key to influencing the high-quality development of tourism?

This paper constructs an evaluation index system for the high-quality development of the digital economy and tourism industry. It uses the entropy method to calculate the comprehensive index of high-quality development levels of the digital economy and tourism industry in five northwestern provinces from 2012 to 2022. The coupling coordination degree model and relative development index are employed to conduct a spatio-temporal analysis of the coupling and coordination relationship and types between the digital economy development level and the high-quality development level of the tourism industry in these five provinces from 2012 to 2022. Additionally, an obstacle degree test is performed.The results indicate that, from a temporal perspective, the digital economy index of the five northwestern provinces generally exhibited a sustained and stable growth trend from 2012 to 2022, while the high-quality development index of the tourism industry showed a fluctuating growth trend. The level of coupling coordination continued to improve. In terms of provincial comparisons, Shaanxi Province significantly led the other four provinces in both digital economy and high-quality tourism development, entering a stage of integrated development early in the study period. The remaining four provinces had relatively low levels of high-quality coupling and coordinated development between the digital economy and tourism industry, with their development stages lagging behind Shaanxi.The obstacle degree test revealed that most of the high obstacle degrees in digital economy indicators were concentrated in three specific indicators: the number of R&D institutions under the digital innovation capability indicator layer, software business and information technology services under the digital industrialization indicator layer, and the number of internet broadband access users under the digital infrastructure indicator layer.

To further enhance the development level of the digital economy and strengthen its penetration and integration into the tourism industry, this paper proposes the following suggestions: Firstly, accelerate the construction of digital industry development platforms and leverage them to support the tourism industry based on actual conditions. Secondly, narrow the digital divide between regions and reduce disparities in regional tourism development. Thirdly, adhere to strategies that empower both technology and talent. Fourthly, expedite the construction of digital infrastructure and improve internet penetration rates.