会计学院知识库

Chemical fiber industry is an important industrial field, involving the
production, processing and distribution of many chemical raw materials. In 2008, influenced by multiple internal and external factors, the market
of China's chemical fiber industry appeared relatively moving. Under the
attraction of industry depression and diversification, many enterprises
began to explore diversification one after another. However, the resources
and capabilities of enterprises are limited, and most enterprises encounter
a series of problems caused by diversification. The refocusing strategy
emphasizes that enterprises should strengthen and integrate core
resources into their own core businesses, realize the efficient use of
existing resources, and guide enterprises to integrate core resources and
core competencies and return to the main business. This paper takes Dongfang Shenghong as a case enterprise, and
focuses on the impact of core strategy on its performance. This paper
consists of five chapters. There are five chapters in this paper. The first
two chapters focus on the background of the study, existing academic
literature, relevant concepts and theoretical frameworks, and the last three
chapters introduce the refocusing strategy of Dongfang Shenghong: firstly, the background and process of Dongfang Shenghong's refocusing
strategy are introduced,the feasibility of implementing the refocusing
strategy and judge the refocusing degree; Secondly, it studies the motivation and path of the implementation of its refocusing strategy;
Then, through the event research method, financial performance, economic value and non-financial performance, etc., the paper carries out
the short-term, financial and non-financial operating performance of the
refocusing strategy of enterprises; Finally, by synthesizing the foregoing, this paper summarizes the core conclusions of this study, and draws the
enlightenment of the refocusing strategy of Oriental Shenghong for
reference. Through the research, it can be concluded that Dongfang Shenghong
abandons the idea of only adopting asset divestiture and business
contraction, and tries to achieve the strategic goal of refocusing through
expansion and innovation of main business, which will eventually bring
positive impact on the overall business performance of the enterprise. However, due to the internal and external economic environment,rapid
speed of mergers and acquisitions, excessive investment in technology
research and development and other factors, the debt burden of
enterprises is heavy, which leads to unstable business performance. According to the above conclusions, the following enlightenment is
drawn: (1) Enterprises should implement the refocusing strategy on the
basis of comprehensive consideration of internal and external, and should
not blindly follow the trend. (2) Enterprises should find their own
refocusing strategic path. (3) Enterprises should establish an early warning mechanism for investment risks to prevent debt risks. (4) In the
implementation of refocusing, enterprises should reasonably control the
rhythm and realize it.