商务传媒学院知识库

随着中国人口老龄化进程的加剧，“老龄化”已经成为中国人口结构和社会生活的基本情况。同时，智能媒体技术的高速发展与普及促进我国数字化程度不断加深，适老化改造以及信息无障碍服务水平的逐渐提高，数字包容的实施使得老年群体显露出更多参与网络的意愿。如今，老年群体也开始参与网络时代的叙事过程，其基础生活需求的被满足，日益增长的精神生活需求，如游戏需求、社交需求、发声需求等成为社会各界亟需重视的部分。
基于此背景，本研究采用调查问卷法和深度访谈法，以大众传播游戏理论为理论视角，从老年游戏化叙事的风险隐忧、发展思考以及可行性模式三个方面进行叙述。研究将游戏化思维融入老年叙事的探究，在积极老龄化政策支持和老年群体的需求中入手，阐释游戏化的老年叙事如何助力老年群体摆脱数字难民的困境，满足老年群体的精神需求，重塑老年群体的社会形象和主体地位，并展望老年游戏化叙事未来发展的理想化可行性模式，以期构建积极老龄化理念下的良性社会。

关键词：老年传播 大众传播游戏理论 游戏化 积极老龄化

With the intensification of the aging process of the Chinese population, "aging" has become the basic situation of the structure and social life of the Chinese population. At the same time, the rapid development and popularization of intelligent media technology have promoted the deepening of China's digitalization, the gradual improvement of age-appropriate transformation and information barrier-free services, and the implementation of digital inclusion has made the elderly group show more willingness to participate in the Internet. Nowadays, the elderly group has also begun to participate in the narrative process of the Internet age, and their basic life needs are satisfied, and the growing spiritual life needs, such as game needs, social needs, and voice needs, have become part of the urgent attention of all sectors of society.
Based on this background, this study uses questionnaire and in-depth interview methods to describe the risks and hidden concerns, development thinking and feasibility model of germification narrative from the theoretical perspective of mass communication game theory. This study integrates gamified thinking into the narrative of the elderly, starts from the policy support of active aging and the needs of the elderly group, explains how the gamified elderly narrative can help the elderly group get rid of the dilemma of digital refugees, meet the spiritual needs of the elderly group, reshape the social image and subjective status of the elderly group, and look forward to the idealized feasibility model of the future development of the elderly gamification narrative, in order to build a benign society under the concept of active aging.

KEYWORDS: Geriatric Communication; Mass communication; Game Theory; Gamification; Active Aging