国际经济与贸易学院知识库

In 2023, the government issued the "Work Plan for the Steady Growth of the Automobile Industry (2023-2024)", which clearly pointed out that to promote the quality and efficiency of automobile exports and improve the quality and efficiency of industrial development. In this context, exploring the impact of internationalization degree on business performance of Chinese automobile manufacturing enterprises is helpful for Chinese automobile manufacturing enterprises to realize their advantages and disadvantages in international market competition, so as to adjust internationalization strategy and better carry out business activities. As one of the earliest enterprises to enter the overseas market, Great Wall Motor is in a leading position in China's private automobile manufacturing enterprises by virtue of its rich overseas business experience and steady internationalization strategy. Therefore, this paper takes Chinese automobile manufacturers as the research object and uses the case of Great Wall Motor to explore the impact of internationalization degree on business performance.

First, based on the review of relevant literature and theories, combined with transaction cost theory, system theory and international production compromise theory, this paper explores the regulatory effect of innovation input on the internationalization degree and business performance of Chinese automobile manufacturing enterprises. Secondly, the data of Chinese automobile manufacturing enterprises from 2015 to 2022 are selected to analyze the relationship between the degree of internationalization and business performance by constructing a fixed effect model, and it is determined that China's automobile enterprises are in the initial stage of internationalization strategy. Thirdly, the reliability of empirical conclusions is guaranteed by robustness test. To enrich the research conclusions, we analyze the heterogeneity of property rights of enterprises and their regions. At the same time, the moderating effect of innovation input is examined. Finally, Great Wall Motor is selected as a single case study to explore how the degree of internationalization of Great Wall Motor affects its business performance through the analysis of its international development process and business conditions, in order to verify and expand the general conclusions of the empirical results.

The research findings are as follows: First, the fixed-effect regression results show that in the initial stage of internationalization, the degree of internationalization of Chinese automobile manufacturing enterprises has a significant negative impact on business performance, and this conclusion is still valid through the robustness test. Second, the heterogeneity analysis results show that the inhibition effect of internationalization degree on business performance is more significant for state-owned enterprises and enterprises in central and eastern regions. Third, the results of the adjustment effect test show that increasing innovation input can help mitigate the negative impact of the degree of internationalization on business performance. Fourthly, the results of case analysis found that Great Wall Motor's business performance showed a downward trend in the process of improving the degree of internationalization. Based on this, in order to improve the international operation performance of Chinese automobile manufacturing enterprises and realize their sustainable development, this paper puts forward the following policy suggestions: First, reduce the "disadvantage of outsiders"; The second is to perform government functions; Third, to achieve reasonable research and development; Fourth, strengthen brand building.