Institutional Repository of School of International Economics and Trade
作者 | 兰春萍 |
姓名汉语拼音 | lanchunping |
学号 | 2021000002019 |
培养单位 | 兰州财经大学 |
电话 | 17302247903 |
电子邮件 | 1836283646@qq.com |
入学年份 | 2021-9 |
学位类别 | 专业硕士 |
培养级别 | 硕士研究生 |
一级学科名称 | 国际商务 |
学科代码 | 0254 |
授予学位 | 国际商务硕士学位 |
第一导师姓名 | 侯振兴 |
第一导师姓名汉语拼音 | houzhenxing |
第一导师单位 | 兰州财经大学 |
第一导师职称 | 教授 |
题名 | 兰州跨境电商综试区商务发展环境评价研究——基于生态系统视角 |
英文题名 | Research on the evaluation of business development environment in Lanzhou Cross-border E-commerce Comprehensive Test Area—From the perspective of ecosystem |
关键词 | 跨境电商综试区 生态系统 因子分析 回归分析 |
外文关键词 | Cross-border E-commerce Comprehensive Test Area ; Ecosystem ; Factor analysis ; Regression analysis |
摘要 | 当前跨境电商发展迅猛,跨境电商综试区建设步伐加快,作为中国培育外 贸新业态、国际商务活动开展的重要载体,跨境电商综试区为跨境电商的发展 提供了不断优化的商务发展环境,解决了跨境电商发展中的深层次难题。综试 区的设立是推动高水平对外开放,实现经济高质量发展的重要举措。目前兰州 跨境电商综试区建设初见成效,但是兰州相比其他城市综试区的建设在产业结 构、地理位置和电商环境等方面仍存在较大差距,综试区建设存在很多制约因 素。因此,分析兰州跨境电商综试区发展的影响因素,并提出有针对性的建议, 对于推动当地跨境电商持续健康发具有重要意义。 研究基于产业集群理论、商业生态系统理论和跨境电商生态系统理论,从 生态系统群体角度出发,构建综试区商务发展环境生态系统模型,并根据已有 研究构建指标体系和设计问卷;其次,基于 384 份有效问卷数据,结合 SPSS 26.0 软件进行因子分析和回归分析,探究兰州跨境电商综试区商务发展环境的 影响因素及其影响程度;最后,综合上述分析有针对性地提出兰州跨境电商综 试区发展对策。研究的主要结论如下: (1)在综试区商务发展环境生态系统模型方面,从生态系统群体的五个维 度构建模型,并根据已有研究构建模型影响因素的指标体系和设计问卷。通过 因子分析将 28 个影响因素归为 5 类公因子,分别是宏观环境层因素、核心平台 层因素、关键交易主体层因素、支持保障层因素和增值服务层因素。通过回归 分析发现,上述 5 类公因子均对综试区商务发展环境生态系统的完善程度具有 显著的正向影响,并且支持保障层因素影响程度最大,核心平台层因素影响程 度最小。 (2)结合兰州跨境电商综试区整体的发展现状,并根据实证分析结果,发 现兰州跨境电商综试区商务发展环境目前存在以下问题:受外部宏观环境的影 响,跨境电商政策的制定不够全面,兰州市经济实力和科技软实力有待进一步 加强;核心平台竞争激烈,产品同质化竞争严重,第三方平台成交率较少;关 键交易主体培育不足,当地龙头企业数量较少,传统外贸企业数字化转型意识 薄弱,海外市场较窄;支持保障层支持力度不够,物流企业智能化、专业化水平不足,产业园聚集效应不足,外贸人才存在较大缺口;增值服务专业化水平 有待提高。 (3)在兰州跨境电商综试区发展策略方面,综合以上分析,从加强宏观环 境的持续优化、不断完善核心平台建设、强化关键交易主体的招引培育、充分 发挥支持保障层的作用和提高增值服务的专业化水平等 5 个方面提出发展策略。 |
英文摘要 | At present, cross-border e-commerce is developing rapidly, and the construction of Cross-border E-commerce Comprehensive Test Area is accelerating. As an important carrier for China to cultivate new forms of foreign trade and carry out international business activities, Cross-border E-commerce Comprehensive Test Area provides a constantly optimized business development environment for the development of cross-border ecommerce, and solves the deep-seated problems in the development of cross-border e-commerce. The establishment of the Cross-border Ecommerce Comprehensive Test Area is an important measure to advance high-level opening-up and achieve high-quality economic development. Currently, the construction of Lanzhou Cross-border E-commerce Comprehensive Test Area has begun to show results, but compared with the construction of Cross-border E-commerce Comprehensive Test Area in other cities, there are still large gaps in the industrial structure, geographic location and e-commerce environment, and there are many constraints in the construction of Comprehensive Test Area. Therefore, it is of great significance to analyze the influencing factors in the development of Lanzhou Cross-border E-commerce Comprehensive Test Area and put forward targeted suggestions to promote the sustainable and healthy development of local cross-border e-commerce and create a good business development environment. Based on the theory of industrial cluster, the theory of business ecosystem and the theory of cross-border e-commerce ecosystem, this study constructs the ecosystem model of business development environment in the Cross-border E-commerce Comprehensive Test Area from the perspective of ecosystem groups, and constructs the index system and designs the questionnaire according to the existing research; Secondly,based on 384 valid questionnaire data, combined with the factor analysis and regression analysis of the SPSS 26.0 software, this study explores the influencing factors and influence degree of business development environment in Lanzhou Cross-border E-commerce Comprehensive Test Area; Finally, based on the above analysis, the development countermeasures of Lanzhou Cross-border E-commerce Comprehensive Test Area are put forward. The main conclusions of the study are as follows: (1) In terms of the ecosystem model of business development environment in the Cross-border E-commerce Comprehensive Test Area, the model is constructed from the five dimensions of the ecosystem group, and the index system of influencing factors of the model is constructed and the questionnaire is designed according to the existing researches. The 28 influencing factors are categorized into five types of male factors through factor analysis, which are macro environment layer factors, core platform layer factors, key transaction subject layer factors, support guarantee layer factors and value-added service layer factors. Through regression analysis, it is found that the above five common factors have a significant positive impact on the improvement of the ecosystem model of business development environment in the Cross-border E-commerce Comprehensive Test Area, and the support guarantee layer factors have the greatest impact, and the core platform layer factors have the least impact. (2) Combined with the development status of Lanzhou Cross-border E-commerce Comprehensive Test Area, and according to the empirical analysis result, it is found that the business development environment of Lanzhou Cross-border E-commerce Comprehensive Test Area has the following problems: Affected by the external macro environment, the formulation of cross-border e-commerce policies is not comprehensive enough, and Lanzhou city's economic strength and technological soft power need to be further strengthened; the core platform is fiercelycompetitive, the product homogenization competition is serious, and the third-party platform turnover rate is less; the cultivation of key transaction subjects is insufficient, the traditional foreign trade enterprises have a weak sense of digital transformation, and the overseas market is narrow; the support of the support guarantee layer is not enough, the logistics enterprises have insufficient intellectualization and specialization level, the agglomeration effect of industrial parks is insufficient, and there is a big gap in foreign trade talents; the specialization level of value-added services needs to be improved. (3) In terms of the development strategy of Lanzhou Cross-border Ecommerce Comprehensive Test Area, based on the above analysis, from the perspective of ecosystem, the development strategy is put forward from five aspects: strengthening the continuous optimization of macro environment, constantly improving the construction of core platform, strengthening the attraction and cultivation of key trading subjects, giving full play to the role of support guarantee layer and improving the professional level of value-added services. |
学位类型 | 硕士 |
答辩日期 | 2024-05-25 |
学位授予地点 | 甘肃省兰州市 |
语种 | 中文 |
论文总页数 | 93 |
参考文献总数 | 72 |
馆藏号 | 0005553 |
保密级别 | 内部 |
中图分类号 | F740.4/122 |
文献类型 | 学位论文 |
条目标识符 | http://ir.lzufe.edu.cn/handle/39EH0E1M/36553 |
专题 | 国际经济与贸易学院 |
推荐引用方式 GB/T 7714 | 兰春萍. 兰州跨境电商综试区商务发展环境评价研究——基于生态系统视角[D]. 甘肃省兰州市. 兰州财经大学,2024. |
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