敦煌礼物文化旅游有限公司农旅业务融合发展对策研究

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作者	李丽
姓名汉语拼音	lili
学号	2021000011031
培养单位	兰州财经大学
电话	18394511886
电子邮件	953946942@qq.com
入学年份	2021-9
学位类别	专业硕士
培养级别	硕士研究生
一级学科名称	工商管理硕士(MBA)
学科代码	125101
第一导师姓名	周文丽
第一导师姓名汉语拼音	zhouwenli
第一导师单位	兰州财经大学
第一导师职称	教授
题名	敦煌礼物文化旅游有限公司农旅业务融合发展对策研究
英文题名	Research on the development strategy of agricultural and tourism business integration in Dunhuang Gift Culture Tourism Limited Company
关键词	农旅融合业务融合农旅业务板块融合深度企业竞争力敦煌礼物文化旅游有限公司
外文关键词	Agriculture and tourism integration ; Business integration ; Agriculture and tourism business plate ; Integration depth ; Enterprise competitiveness ; Dunhuang Gift Culture Tourism Co., LTD
摘要	2022 年中央“一号文件”中提出“持续推进农村一二三产业融合发展”将三产融合发展作为解决“三农”问题的最主要抓手。甘肃省农业和旅游业资源丰富，农旅融合发展市场前景广阔，省内经营农旅业务的企业也可以借此契机整合所属农业和旅游业自然禀赋，推动企业内部农旅业务间的融合发展，促进企业实现多元化经营，这不仅可以提高企业生产效率，还可以形成持续竞争优势。本文以敦煌礼物文化旅游有限公司为对象，在梳理国内外关于本课题的研究现状和敦煌礼物文化旅游有限公司农旅业务发展情况的基础上，以产业融合理论为指导，采用文献综述法、实地调研法、半结构化访谈等方式，按照提出问题—分析问题—解决问题的研究思路，对该公司目前农旅业务融合发展面临的环境、现存的问题及原因、发展对策进行了研究，其主要结论如下：（1）公司目前农旅业务融合发展中存在问题主要有农旅业务融合发展规划不明晰、程度不紧密、发展效益不高和发展保障不足等；（2）剖析其问题产生的原因，发现其原因主要有：业务融合规划缺乏前瞻性、各业务板块短板明显、运营管理粗放效率低下、各业务板块延伸不足等；（3）在上述原因分析的基础上，结合公司的长期发展战略目标，明确了公司农旅业务融合发展的目标定位，提出了公司农旅业务融合发展的具体对策，包括：明确农旅业务融合发展目标提升融合效率；平衡业务投入补足融合业务短板；改善运营管理水平强化融合保障；加大融合项目开发提升融合效益。本文的研究可以为敦煌礼物文化旅游有限公司农旅业务融合发展，继而为公司核心竞争力的提升提供有效参考，也可以为其他同类企业农旅业务融合发展对策的制定提供一定的借鉴。
英文摘要	In 2022, the central "No. 1 document" proposed to "continue to promote the integrated development of rural one, two and three industries", and took the integrated development of three industries as the most important starting point to solve the problem of "three farmers". Gansu Province is rich in agricultural and tourism resources, and has broad market prospects for the integrated development of agricultural and tourism. Enterprises operating agricultural and tourism businesses in the province can also take this opportunity to integrate their natural endowments of agriculture and tourism, promote the integrated development of their internal agricultural and tourism businesses, and promote the diversified operation of enterprises, which can not only improve the production efficiency of enterprises, but also form sustainable competitive advantages. Taking Dunhuang Gift Culture Tourism Co., Ltd. as the object, based on the review of domestic and foreign research status and the development of Dunhuang Gift Culture Tourism Co., LTD. 's agricultural tourism business, this paper, guided by the theory of industrial integration, adopts the methods of literature review, field investigation and semi-structured interview, and follows the research idea of raising questions, analyzing problems and solving problems. This paper studies the environment, existing problems, causes and development countermeasures of the company's current integrated development of agricultural and tourism business. The main conclusions are as follows: (1)The company's current problems in the integrated development of agricultural and tourism business mainly include unclear development planning, inadequate degree, low development efficiency and insufficient development guarantee; (2) Analyzing the causes of the problems, it is found that the main causes are: lack of forward-looking business integration planning, obvious shortcomings of each business segment,extensive operation management and low efficiency, insufficient extension of each business segment, etc.;(3) On the basis of the analysis of the above reasons, combined with the company's long-term development strategic goals, the company clarified the target positioning of the integrated development of the company's agricultural and tourism business, and proposed specific countermeasures for the integrated development of the company's agricultural and tourism business, including: clarifying the integrated development goals of agricultural and tourism business to improve the integration efficiency; Balance business input to make up for the shortcomings of converged business; Improve operation management level and strengthen integration guarantee; Increase the development of integration projects to improve integration benefits. The research in this paper can provide an effective reference for the integrated development of the agricultural tourism business of Dunhuang Gift Culture Tourism Co., LTD., and then for the improvement of the company's core competitiveness. It can also provide some reference for the formulation of countermeasures for the integrated development of the agricultural tourism business of other similar enterprises.
学位类型	硕士
答辩日期	2024-05-25
学位授予地点	甘肃省兰州市
研究方向	组织与战略管理
语种	中文
论文总页数	65
参考文献总数	60
馆藏号	0006227
保密级别	公开
中图分类号	F203.9/1128
文献类型	学位论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/36494
专题	MBA教育中心
推荐引用方式 GB/T 7714	李丽. 敦煌礼物文化旅游有限公司农旅业务融合发展对策研究[D]. 甘肃省兰州市. 兰州财经大学,2024.

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