国际经济与贸易学院知识库

  近年来，数字经济成为全球生产力和生产关系变革的重要驱动力量，全球产业链和供应链发展格局逐步向区域化、本土化、多元化、数字化发展。这一变化，促使我国家电企业加速数字化转型，积极践行“两化融合”策略，这既是我国数字化建设的必然要求，也是改善传统家电企业全球价值链附加值较低，提升国际竞争力，实现长足发展的必经之路。因此，研究传统家电企业的数字化转型策略并分析其绩效，针对现存问题为企业提出转型优化建议，对我国家电企业数字化转型具有重要意义。
  本文基于全球价值链视角，以企业生命周期理论、数字化转型理论等为基础，选取传统家电企业TCL集团为研究案例，结合文献分析法、访谈法、熵值法，对TCL集团数字化转型策略、数字化转型对企业嵌入全球价值链影响机制、数字化转型成效进行了研究。研究发现：TCL集团不同阶段的数字化转型策略和转型纵深程度呈现差异，同时数字化转型策略对其全球价值链升级产生了正向影响，并为企业绩效带来了一定的积极影响。但是，企业仍面临数字化战略协同不强、数字化标准不统一、缺乏复合型人才等现实问题，建议从加强数字化战略协同、加快推进数字化策略、建立统一数字标准、培养复合型人才、和深度挖掘平台数据价值等方面进行优化。这些建议对其他国内家电企业也有一定的借鉴意义。

    In recent years, the digital economy has become a significant driving force for the transformation of global productivity and production relations. The development pattern of global industrial chains and supply chains is gradually shifting towards regionalization, localization, diversification, and digitalization. This change has prompted domestic appliance enterprises in our country to accelerate digital transformation and actively implement the strategy of “integration of two industries”. This is not only an inevitable requirement for China’s digital construction but also a necessary path for enterprises to improve the low value-addedness of traditional domestic appliance enterprises in the global value chain, enhance international competitiveness, and achieve sustainable development. Therefore, studying the digital transformation strategy of traditional domestic appliance enterprises, analyzing their performance, and providing transformation optimization suggestions for existing problems are of great significance for the digital transformation of domestic appliance enterprises in our country.
     Based on the perspective of the global value chain and the theories of enterprise life-cycle theory and digital transformation theory, this paper selects the traditional home appliance enterprise, TCL Group, as the case and combines literature analysis, interviews, and entropy methods to study TCL Group’s digital transformation strategy, the impact mechanism of digital transformation on the company’s integration into the global value chain, and the effectiveness of digital transformation. The study finds that TCL Group’s digital transformation strategies and depth vary at different stages, and these strategies have a positive impact on upgrading its global value chain and the group’s performance. But, it still has problems such as weak digital strategy coordination, lack of unified digital standards, and a shortage of versatile talents. Finally, based on the above analysis, this paper puts forward a few corresponding optimization suggestions for TCL group, such as improvements in digital strategy coordination, accelerating the implementation of digital strategies, establishment of unified digital standards, cultivation of versatile talent, and deeper exploration of platform data value,which can also provide a reference for other domestic appliance enterprises.