会计学院知识库

摘  要

  人工智能已经成为新一轮产业革命的核心动力，参与和助推各行各业的发展，同时我国也将人工智能上升至国家战略。在此背景下，人工智能企业要想实现高质量、可持续发展，就要重视企业战略规划。而财务战略作为企业战略的关键，直接影响企业未来的发展，这就要求人工智能企业建立与市场环境和企业发展速度相匹配的财务战略。

  本文选取科大讯飞为例，首先对其外部环境和内部资源进行分析，并从筹资战略、投资战略、营运资金战略和股利分配战略四个方面分析其财务战略现状。其次根据科大讯飞2018-2022年的财务数据计算出经济增加值、实际增长率和可持续增长率，构建财务战略矩阵，分析其价值创造和资金余缺状态，判断所在的象限，评价现行财务战略。最后基于科大讯飞财务战略矩阵模型对其筹资战略、投资战略、营运资金战略和股利分配战略提出建议。

  财务战略矩阵模型以价值创造和可持续发展为理论基础，可以动态衡量公司发展。本文通过研究2018-2022年科大讯飞财务战略矩阵，发现在过去五年中科大讯飞的分析结果皆位于第一象限，即该公司处于创造价值但资金短缺的状态。参照第一象限企业应该采取的财务战略，发现科大讯飞现行的财务战略与目前的状态并不完全适配。基于财务战略矩阵分析结果，针对科大讯飞的财务战略提出相应的调整建议，以期为科大讯飞的可持续发展注入新的活力。

关键词：财务战略 财务战略矩阵 科大讯飞

Abstract

    Artificial intelligence has become the core driving force of a new round of industrial revolution, participating in and boosting the development of all walks of life, and China has also elevated artificial intelligence to a national strategy. In this context, if artificial intelligence enterprises want to achieve high-quality and sustainable development, they must pay attention to corporate strategic planning. As the key to enterprise strategy, which requires artificial intelligence enterprises to establish a financial strategy that matches the market environment and the speed of enterprise development.

    This thesis selects iFLYTEK as the case study object, firstly analyzes its external environment and internal resources, and analyzes its financial strategy from financing strategy, investment strategy, working capital strategy and dividend distribution strategy. Secondly, according to the data of iFLYTEK from 2018 to 2022, the economic added value, real growth rate and sustainable growth rate are calculated, the financial strategy matrix is constructed, the value creation and capital surplus and shortage status in the implementation of the financial strategy are found, the quadrant position is judged, and the current financial strategy is evaluated. Finally, based on the financial strategy matrix model of iFLYTEK, some suggestions are put forward for its financing strategy, investment strategy, working capital strategy and dividend distribution strategy.

    By studying the financial strategy matrix of iFLYTEK from 2018 to 2022, this thesis finds that the analysis results of iFLYTEK in the past five years are all located in the first quadrant, that is, the company is in a state of creating value but lacking funds. According to the financial strategy that enterprises should adopt in the first quadrant, it is found that the current financial strategy of iFLYTEK is not fully adapted to the current state. Based on the results of financial strategy matrix analysis, the thesis puts forward suggestions in order to inject new vitality into its sustainable development.

Keywords: Financial strategy; Financial strategy matrix; iFLYTEK