Exploring the Factors Affecting Farmers' Willingness to Cultivate Eco-Agriculture in the Qilian Mountain National Park Based on an Extended TPB Model

doi:10.3390/land13030334

LZUFE-KMS > 会计学院

	Exploring the Factors Affecting Farmers' Willingness to Cultivate Eco-Agriculture in the Qilian Mountain National Park Based on an Extended TPB Model
	Zhang, Mengtian1,2 ; Wang, Huiling 1
	2024-03
发表期刊	LAND
卷号	13 期号:3
摘要	Despite many governments having actively promoted the importance of developing ecological agriculture, the participation rate of farmers remains relatively low. Therefore, exploring the factors that influence farmers to participate in agroecological cultivation is important. Here, our aim was to identify the intention to participate in eco-agriculture through an extended theory of the planned behavior model. We collected 409 samples using a systematic probability proportional sampling method in Tianzhu County, located in the Gansu section of the Qilian Mountain National Park, China. The results validated that farmers' attitudes, perceived behavioral control, and subjective norms positively influenced their intention to participate in agroecology. The extended model introduces ecological value variables; if perceived behavioral control influences willingness to participate through the mediating variable of attitude, ecological values moderate the mediating role of attitude. Agroecological development in national parks should be promoted by strengthening agroecological communication and increasing environmental awareness among farmers. Our study expands the theoretical model of planned behavior, which can help policymakers better understand the factors that influence farmers' participation in agroecological farming. It can also serve as a reference for the ecological development of agriculture in other protected areas.
关键词	agroecological cultivation TPB model perceived behavioral control subjective norm behavioral attitude ecological values
DOI	10.3390/land13030334
收录类别	SSCI
语种	英语
WOS研究方向	Environmental Sciences & Ecology
WOS类目	Environmental Studies
WOS记录号	WOS:001193025700001
出版者	MDPI
原始文献类型	Article
EISSN	2073-445X
引用统计	被引频次[WOS]：0 [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/35776
专题	会计学院
通讯作者	Zhang, Mengtian
作者单位	1.Lanzhou Univ, Sch Econ, Lanzhou 730000, Peoples R China; 2.Lanzhou Univ Finance & Econ, Sch Accounting, Lanzhou 730000, Peoples R China
第一作者单位	兰州财经大学
通讯作者单位	兰州财经大学
推荐引用方式 GB/T 7714	Zhang, Mengtian,Wang, Huiling. Exploring the Factors Affecting Farmers' Willingness to Cultivate Eco-Agriculture in the Qilian Mountain National Park Based on an Extended TPB Model[J]. LAND,2024,13(3).
APA	Zhang, Mengtian,&Wang, Huiling.(2024).Exploring the Factors Affecting Farmers' Willingness to Cultivate Eco-Agriculture in the Qilian Mountain National Park Based on an Extended TPB Model.LAND,13(3).
MLA	Zhang, Mengtian,et al."Exploring the Factors Affecting Farmers' Willingness to Cultivate Eco-Agriculture in the Qilian Mountain National Park Based on an Extended TPB Model".LAND 13.3(2024).