会计学院知识库

  随着全球大数据信息化浪潮的不断涌现，中国也顺应浪潮大力提高科学技术的水平且推动智能化的发展，2020年“十四五”规划建议提出，“推动数字经济与实体经济不断融合，发展数字经济，推进产业数字化与数字产业化，创造拥有国际层面竞争力的数字化产业集群”。数字化转型对制造型企业生产方式、营运模式、企业财务绩效、非财务绩效、企业价值、风险控制等方面产生重大改变。
  我国传统制造行业数字化起步较晚，转型仍面临很多阻碍，家电行业作为实体业中企业制造业里的重要部分尽快应该找寻一条适合自己的数字化转型途径。国内企业开展数字化的时间较短，有关数字化转型研究的文献并不充分，鲜有文献结合案例企业探讨数字化转型的途径及数字化转型对企业相关影响，基于此，本文以家电行业龙头企业美的集团为例，采用对比分析法、文献研究法、案例研究法结合协同效应、价值共创等理论，研究数字化转型对美的集团的影响效果，对家电行业具有一定的借鉴意义。研究内容有：首先，文章基于相关理论，对美的集团进行了简单介绍，并分析美的集团数字化转型的行业背景、现行条件、动因、路径。并从财务绩效、非财务绩效及企业价值三个方面分析数字化转型对企业的影响。通过横纵向对比分析美的数字化转型前后的偿债能力、盈利能力、营运能力及发展能力，发现数字化转型促进着美的的财务绩效。然后，从生产角度、利用通过盈利、营运、偿债以及发展能力四个方面进行该企业数字化转型前后的纵向对比以及与行业均值的横向对比分析美的集团数字化转型对财务绩效效果的影响。另外，从生产角度、人力资源角度、品牌价值角度三个方面分析了美的集团数字化转型对企业非财务绩效作用，最后，利用托宾q值与自由现金流及EVA分析企业价值，然后得出相关结论与启示。
  研究发现，推动数字化转型企业的盈利能力、营运能力、偿债能力、发展能力随数字化的转型的时段变化，在数字化转型后无论是长期还是短期效果都得以显著提高，且逐渐优于行业平均水平。且生产效率不断上升、人力资源逐渐变好、品牌影响力也在逐渐上升。数字化转型对其价值提升有重要意义。最后，针对具体的分析给出了美的集团数字化转型的相关建议，对家电行业的其他企业也给出了借鉴意义。

  With the continuous emergence of the global wave of big data informatization, China has vigorously promoted the development of science and technology and intelligent development, which has made significant changes to the production mode, operation mode, financial performance, non-financial performance, enterprise value, and risk control of manufacturing enterprises. The 2020 "14th Five-Year Plan" proposes to "promote the continuous integration of the digital economy and the real economy, develop the digital economy, promote industrial digitalization and digital industrialization, and create digital industrial clusters with international competitiveness".
  As an important part of the manufacturing industry, the home appliance industry, as an important part of the manufacturing industry of core enterprises in the real industry, should find a suitable way for its own digital transformation as soon as possible and find a breakthrough. Based on this, this paper takes Midea Group, a leading enterprise in the home appliance industry, as an example, and uses comparative analysis, literature research, case study method, and combined with the theories of synergy effect and value co-creation, to study the various effects of digital transformation on Midea Group. Studying the effect and impact of Midea Group's digital transformation has certain reference significance for the home appliance industry. The research content of this paper includes: on the basis of various related theories, a brief introduction is made to Midea Group, and the industry background, current conditions, drivers and paths of Midea Group's digital transformation are analyzed. It also analyzes the impact of digital transformation on enterprises from three aspects: financial performance, non-financial performance and enterprise value. Through horizontal and vertical comparison and analysis of Midea's solvency, profitability, operation ability and development ability before and after digital transformation, it is found that digital transformation promotes Midea's financial performance. Then, from the perspective of production, profitability, operation, debt repayment and development ability, the longitudinal comparison before and after the digital transformation of the enterprise and the horizontal comparison with the industry average were used to analyze the impact of Midea Group's digital transformation on the financial performance of the enterprise, and the effect of Midea Group's digital transformation on the non-financial performance of the enterprise was analyzed from the perspective of production, human resources and brand value, and finally the enterprise value was analyzed by using Tobin's q value, free cash flow and EVA, and then relevant conclusions and enlightenments were drawn.
  The study finds that the profitability, operating ability, debt repayment ability, and development ability of enterprises undergoing digital transformation basically change with the digital transformation period, and the long-term and short-term effects are significantly improved after digital transformation, and are gradually better than the industry average. And the production efficiency is rising, human resources are gradually improving, and the brand influence is also gradually rising. Digital transformation is of great significance to its value enhancement. Finally, according to the specific analysis, the relevant suggestions for the digital transformation of Midea Group are given, and the reference significance for other enterprises in the home appliance industry is also given.