作者彭继云
姓名汉语拼音Peng Jiyun
学号2020000008076
培养单位兰州财经大学
电话13919210660
电子邮件1726429297@qq.com
入学年份2020-9
学位类别专业硕士
培养级别硕士研究生
一级学科名称会计
学科代码1253
第一导师姓名郭恒泰
第一导师姓名汉语拼音Guo Hengtai
第一导师单位兰州财经大学
第一导师职称教授
第二导师姓名罗文宝
第二导师姓名汉语拼音Luo Wenbao
第二导师单位国网兰州供电公司
第二导师职称高级会计师
题名鱼跃医疗轻资产运营模式下的价值创造研究
英文题名Research on value creation under the asset-light operation model of Yuyue Medical
关键词轻资产运营模式 价值创造 经济增加值 鱼跃医疗
外文关键词Asset-light operation model ; Value creation ; Economic value added ; Yuyue Medical
摘要

 

十四五规划中特意强调医疗器械行业要树立全生命周期的健康管理服务理念,行动上要敢于自主创新,抓住发展机遇。根据中国药监会的数据显示,在2021年,家庭医疗器械的增长速度高于总体医疗器械,并且所占比例在不断增加。但是受到突发公共卫生事件的持续影响以及国内关键技术受限等因素,企业之间的市场竞争更加激烈,企业价值也显得尤为重要。因此,企业应该要勇于创新,尤其是盈利模式的创新刻不容缓。这就有必要探究企业运用轻资产模式会对企业价值创造有何影响以及是否能帮助企业实现价值创造的最终目标。

文章选取鱼跃医疗为案例企业,首先介绍鱼跃医疗的基本情况并结合该企业在轻资产运营模式下的财务特征,从战略层面和业务层面以及财务层面分析鱼跃医疗运用此模式的动因,突出该企业采用轻资产运营模式的必要性。其次,从企业价值链的视角探究企业实现价值创造的具体过程,并采用财务指标法、经济增加值、企业价值倍数等方法对企业实现的价值创造效果进行综合分析,其价值创造效果主要体现在财务层面与市场层面两方面最后得出结论与启示,以此说明轻资产运营模式对企业的价值管理发挥着重要作用。

研究表明轻资产运营模式总体上帮助该企业实现了价值创造。最后希望对试图运用轻资产模式实现价值创造的同行业企业提供相关启示:适当优化资本结构,进一步拓宽价值链空间以及注重数字化建设,进而实现企业的价值提升。

 

关键词:轻资产运营模式 价值创造 经济增加值 鱼跃医疗

 

英文摘要

Abstract

The 14th Five-Year Plan deliberately emphasizes that the medical device industry should establish the concept of whole-life health management services and act to dare to innovate independently and seize development opportunities. According to data from the China Pharmaceutical Regulatory Commission, in 2021, the growth rate of home medical devices is higher than that of overall medical devices, and the proportion is increasing. However, due to the continuous impact of public health emergencies and the limited domestic key technologies, the market competition among enterprises has become more intense and the enterprise value has become particularly important. Therefore, companies should be bold enough to innovate, especially the innovation of profit models can not be delayed. It is necessary to explore how the use of asset-light model will affect the enterprise value creation and whether it can help enterprises achieve the ultimate goal of value creation.

The article selects Yuyue Medical as a case company, firstly, introduces the basic situation of Yuyue Medical and analyzes the motivation of Yuyue Medical to use this model from the strategic level, business level and financial level, and highlights the necessity of Yuyue Medical to adopt the asset-light operation model. Secondly, we explore the specific process of value creation from the perspective of enterprise value chain, and use the methods of financial index, economic value added and enterprise value multiplier to comprehensively analyze the effect of value creation realized by the enterprise, which is mainly reflected in the financial level and market level. Finally, conclusions and insights are drawn to show that the asset-light operating model plays an important role in the value management of enterprises.

The study shows that the asset-light operating model has generally helped the company achieve value creation. Finally, we hope to provide relevant insights to enterprises in the same industry that try to achieve value creation by using the asset-light model: optimizing the capital structure appropriately, further broadening the value chain space and focusing on digitalization, so as to realize the enterprise's value enhancement.

 

Keywords: Asset-light operation model; Value creation; Economic value added; Yuyue Medical

学位类型硕士
答辩日期2023-05-21
学位授予地点甘肃省兰州市
语种中文
论文总页数67
参考文献总数56
馆藏号0005205
保密级别公开
中图分类号F23/934
文献类型学位论文
条目标识符http://ir.lzufe.edu.cn/handle/39EH0E1M/34275
专题会计学院
推荐引用方式
GB/T 7714
彭继云. 鱼跃医疗轻资产运营模式下的价值创造研究[D]. 甘肃省兰州市. 兰州财经大学,2023.
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