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自1960年北京电视台《新书介绍》开播以来，我国读书类节目经历了探索兴盛期、式微衰落期和再度复兴期的坎坷发展历程，至今已有53年的历史。近几年，为了满足人民群众的精神文化需求，在国家政策的扶持和鼓励下，依托网络媒体技术的快速进步，国内出现了许多极具创新性和文化价值的文化类综艺节目。作为文化类综艺的一个重要分支，读书类节目也积极响应时代号召，不断探索创新，创作出了一批形式新颖、反响良好、评价较高的优秀作品，其中，江苏卫视推出的《一本好书》就是此类节目的创新典范。

文章以文化传播作为研究视角，以叙事学理论作为框架支撑，借助质性研究软件Nvivo11 plus，运用案例分析法、内容分析法和文本分析法等研究方法对《一本好书》的节目内容进行了质性研究，总结出该节目在叙事主题、叙事主体、叙事符号、叙事方式和叙事结构等方面呈现出来的特征，具体表现为文学经典的故事化呈现、多元视角的全方位聚焦、多重符码构建表意空间、多元手段打造“阅读试衣间”以及双重结构实现立体叙事。

为进一步验证读书类节目的传播效果，本研究还利用Python的网络爬虫技术爬取了《一本好书》开播以来四年之内的所有弹幕文本，并借鉴扎根理论三级编码方式抽取5000条弹幕样本进行编码，最终总结出了《一本好书》的节目传播效果。首先，在受众“认知”层面促进了文化传播，“态度”层面实现了支持推广，“行为”层面催生了阅读实践；其次，在社会传播效果层面，主要体现在衍生节目拓展新平台、线下品读实现阅读动员和知识传播促进消费三个方面。

在内容分析和传播效果研究的基础之上，论文对《一本好书》的文化价值和不足之处进行了总结，具体为，节目在寓教于乐完成知识传播的同时，文本的场景转化存在局限；科技融入优化了认知体验，然而节目断层导致观众流失；内容回归致敬了文明经典，但是视听叙事在一定程度消解了读者的想象空间。基于这些不足，论文最后立足于行业整体发展的高度，提出了读书类节目借用数字技术突破场景局限、降本增效延长节目生命周期，以及内容为王丰富文化表达的优化路径。

Since the launch of Beijing TV's "Introduction to New Books" in 1960, China's reading programmes have gone through a difficult development process of exploration and prosperity, decline and renaissance. In recent years, in order to meet the spiritual and cultural needs of the people, with the support and encouragement of national policies and the rapid progress of online media technology, many innovative and culturally valuable cultural variety programmes have emerged in China. As an important branch of cultural variety shows, reading programmes have also actively responded to the call of the times and continuously explored and innovated, creating a number of excellent works with innovative formats, good responses and high ratings.

The article takes cultural communication as the research perspective, uses narrative theory as the framework support, and uses the qualitative research software Nvivo11 plus to conduct a qualitative research on the content of "A Good Book" using the case study method, content analysis method and text analysis method, and summarises the programme's narrative theme, narrative subject, narrative symbol, narrative mode and narrative structure, etc. The programme is characterised by the storytelling of literary classics, the all-round focus of multiple perspectives, the construction of an ideographic space with multiple symbols, the creation of a "reading fitting room" by multiple means and the realisation of a three-dimensional narrative with a double structure.

In order to further verify the communication effect of reading programmes, this study also used Python web crawler technology to crawl all the pop-up texts of "A Good Book" within four years since its launch, and coded 5,000 pop-up samples by applying the three-stage coding method of Root Theory, and finally concluded the communication effect of "A Good Book". Firstly, the programme has promoted cultural dissemination at the level of audience "awareness", achieved support and promotion at the level of "attitude", and generated reading practices at the level of "behaviour"; secondly, at the level of social communication effect Secondly, at the level of social communication effect, it is mainly reflected in the expansion of new platforms through derivative programmes, the mobilisation of reading through offline reading and the promotion of consumption through knowledge dissemination.

On the basis of the content analysis and communication effect research, the thesis summarises the cultural values and shortcomings of A Good Book. The content is a tribute to the classics of civilisation, but the audiovisual narrative has to a certain extent dissolved the readers' imagination. Based on these shortcomings, the thesis concludes by proposing an optimisation path for reading programmes to use digital technology to break through the limitations of scenarios, reduce costs and increase efficiency to extend the life cycle of programmes, and enrich cultural expressions by making content king.