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非物质文化遗产（以下简称“非遗”）作为我国的文化财富，种类众多。习近平总书记在十九大报告中指出，我们要坚持文化自信，弘扬优秀传统文化，加强文化遗产的保护传承。甘肃省民俗类非遗拥有独特的地方特色，其文化价值极高，但目前对于其保护和传播现状却不容乐观。本文首先对我国非遗及民俗类非遗进行概念界定与特点阐释，接着主要选取了肃南裕固族服饰、西和县乞巧节习俗以及庄浪高抬这三个国家级民俗类非遗项目作为研究案例，采用问卷调查等方法进行分析，研究结果表明：甘肃省民俗类非遗在传播方面存在的问题有：传播主体单一，传播能力不足；渠道利用率低，合力不足；忽略受众，未能形成大众传播；传播内容趋于同质化。基于此，提出甘肃省民俗类非遗传播的建设性对策，即：打造交互性传播主体；建构多渠道化传播载体的融合体系；公众发声汇聚全民传播；创新传播内容，打造民俗类非遗品牌。通过研究甘肃省民俗类非遗传承与传播情况，明确目前在传播方面的问题，提出优化策略，促使甘肃省民俗类非遗更好地传播出去。

Intangible cultural heritage (hereinafter referred to as"intangible cultural heritage") as a cultural wealth,there are many kinds. General Secretary Xi Jin ping pointed out in the report of the Nineteenth National Congress that we must uphold cultural self-confidence, carry forward excellent traditional culture, and strengthen the protection and inheritance of cultural heritage.Folk intangible cultural heritage in Gansu Province has unique local characteristics and high cultural value,but the current situation of its protection and dissemination is not optimistic.This paper firstly defines the concept and explains the characteristics of Chinese intangible cultural heritage and folk intangible cultural heritage,and then mainly selects three national folk intangible cultural heritage items,namely Yugu costume of Sunan nationality,Qiqiao Festival custom of Xihe County and Zhuanglang gaotai,as research cases, and uses questionnaire survey and other methods for analysis.The research results show that: the three representative folk intangible cultural heritage in Gansu province in the communication of the existing problems are:the dissemination subject is single,the ability of communication is insufficient;the channels utilization rate is low,and the joint force is insufficient;ignoring the audience and failing to form mass communication;The content of communication tends to be homogeneous. Based on this the paper puts forward the constructive countermeasures for the dissemination of folklore intangible cultural heritage in Gansu province,namely: create an interactive dissemination subject;construct a multi-channel  communication carrier integration system; the public voice gathers the whole people to spread; innovative communication content to create a folk intangible cultural heritage brand by studying the non-genetic inheritance and dissemination of folk heritage in Gansu province the current problems in dissemination are clarified,and optimization strategies are proposed to promote better dissemination of folk intangible heritage in Gansu province.