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       随着互联网技术的发展，“三农”短视频给处于乡村社会的人们赋予了一种新的表达形式，为乡村引来关注的同时，也为乡村带来了创造财富的新途径。“三农”短视频记录乡村日常生活和田园风貌，展示乡村风俗文化，借助“三农”短视频，促进乡村的经济、文化等全面发展。
　　本文以乡村振兴战略为背景，以抖音平台“三农”短视频为研究对象，选取“乡村小乔”为研究案例。采用文献研究法、案例分析法和问卷调查法进行综合分析。主要研究的问题有两个：第一，探讨短视频作为服务“三农”的重要媒介,“三农”短视频“乡村小乔”在乡村振兴进程中究竟能起到怎样的现实效用。第二，结合传播效果问卷及“三农”短视频“乡村小乔”传播现状的综合研究，总结目前传播中存在的问题并有针对性的提出传播策略。
　　通过分析和研究发现，抖音平台“三农”短视频“乡村小乔”的传播存在的主要问题有四个：第一，创作内容单一，“三农”公共议题少。第二，创作素养薄弱，售后有待完善。第三，机制有待完善，潜藏传播风险。第四，传播效果有待提升。最后，笔者针对其存在的问题，从传播内容、平台、“三农”创作者、受众四方思考，有针对性地提出四点抖音平台“三农”短视频“乡村小乔”传播策略。第一，“三农”短视频“乡村小乔”要坚持正确价值导向，守正创新，挖掘深层价值提升传播力；第二，“三农”短视频“乡村小乔”要提升自身素养，完善服务体系；第三，优化平台机制，规避潜在风险；最后，对“三农”短视频“乡村小乔”使用的主体即受众，要注重互动实现需求细分。

         With the development of Internet technology, the short video of "agriculture, countryside and farmers" has given people in rural society a new form of expression, which not only attracts attention to the countryside, but also brings new ways to create wealth for the countryside. The short video of "agriculture, rural areas and farmers" records the daily life and rural features, displays rural customs and culture, and promotes the all-round development of rural economy and culture with the help of the short video of "agriculture, rural areas and farmers".With the development of Internet technology, the short video of "agriculture, countryside and farmers" has given people in rural society a new form of expression, which not only attracts attention to the countryside, but also brings new ways to create wealth for the countryside. The short video of "agriculture, rural areas and farmers" records the daily life and rural features, displays rural customs and culture, and promotes the all-round development of rural economy and culture with the help of the short video of "agriculture, rural areas and farmers".
        In this paper, the rural revitalization strategy is taken as the background, the short video of "agriculture, rural areas and farmers" on Tiktok platform is taken as the research object, and "Countryside Xiaoqiao" is selected as the study case. The literature research method, case analysis method and questionnaire survey method are adopted for comprehensive analysis. The main research issues are two: First, to explore the practical effect of "Countryside Xiaoqiao" in short video as an important medium serving "agriculture, rural areas and farmers" in the process of rural revitalization. Second, combined with the communication effect questionnaire and the development of "Countryside Xiaoqiao" short video. Summarize the current communication problems and put forward targeted communication strategies.
      Through analysis and research, it is found that there are four main problems in the dissemination of "Countryside Xiaoqiao", a short video of "agriculture, rural areas" on the Tiktok platform: First, the creation content is single, and there are few public issues of "agriculture, rural areas". Second, creative literacy is weak, and after-sales needs to be improved. Third, the mechanism needs to be improved, and there is a potential risk of transmission. Fourth, the communication effect needs to be improved. Finally, in view of the existing problems, the author thinks from the four aspects of communication content, platform, creators and audiences of "three rural areas", and puts forward the four-point communication strategy of "Countryside Xiaoqiao" in the short video of "three rural areas" on the Tiktok platform. First, the short video "Countryside Xiaoqiao" should adhere to the correct value orientation, adhere to the correct innovation, and tap the deep value to enhance the communication power; Second, the "Countryside Xiaoqiao" short video should improve their own literacy and improve the service system; Third, optimize the platform mechanism to avoid potential risks; Finally, the main body of the "Countryside Xiaoqiao" short video, that is, the audience, should pay attention to the segmentation of interactive needs.