MBA教育中心知识库

  近年来我国光电科技行业发展迅速，市场竞争十分激烈，为了提升核心竞争能力，保持市场竞争优势，光电制造企业也需要及时调整发展战略和目标，提高技术创新能力和生产水平，为客户提供优质的产品和技术服务，以提高市场的竞争力，实现企业健康可持续发展。

  本文以苏州光电为研究对象，利用访谈、问卷调查法分析企业发展战略存在的问题，并基于发展战略制定方法和工具，提出苏州光电发展战略的调整建议和方案。本文研究的主要内容包括四个方面：一是分析苏州光电的发展战略、战略定位、战略目标和战略实施情况，归纳存在的问题，包括供应链合作流程不完善，芯片产能较低，研发水平也亟需进一步提升，LED和光电芯片种类比较单一，公司管理水平相对较弱等。二是采取PEST方法、波特五力模型分析了苏州光电面临的宏观发展环境、竞争环境，利用IFE和EFE方法针对公司内外环境因素进行评价。三是采用SWOT和QSPM相结合的方法，为苏州光电选择合适的企业战略，即纵向一体化战略，业务层面要加强上下游企业合作，完善的供应链，积极扩大LED和光电芯片的供应种类和产能，提高LED和光电芯片的研发能力，大力改进公司的创新创造能力和核心竞争力，进一步提高公司的内部管理水平，控制企业生产运营成本，逐步建立健全一体化业务体系。在未来5-10年内实现国内高端LED光电芯片设计-生产-服务一体化综合企业。四是提出发展战略的实施保障措施，健全和优化组织结构，完善管理制度，提高战略发展协同水平；优化人力资源管理体系，激发员工创新创造能力；加强技术联盟，提高企业的学习和技术研发能力，加快技术转化获取更多的专利和增值项目；建立家文化提供员工归属感，健全高效协同执行的企业文化。

  论文的贡献是针对LED和光电芯片企业发展战略进行研究，结合当前光电科技发展环境，采用多种方法，全方位分析苏州光电发展战略存在问题，从而提出调整方案，以提高企业竞争力。同时也为其他光电企业的升级转型提供参考借鉴。

      The optoelectronic technology market is developing rapidly and the industry competition is very fierce. In order to improve its core competitiveness and maintain its market share, optoelectronic technology enterprises need to adjust their development strategies, so as to improve their R&D level and productivity, provide customers with high-quality products and services, seize more market share, and realize the healthy and sustainable development of optoelectronic technology enterprises.

      This thesis takes Suzhou Optoelectronics as the research object, analyzes the problems existing in the company's development strategy using the questionnaire method, and adjusts the development strategy of Suzhou Optoelectronics based on the development strategy formulation methods and tools. The research content of this thesis includes four aspects: Firstly, analyze the development strategy, strategic positioning, strategic objectives and strategic implementation of Suzhou Optoelectronics, and summarize the existing problems, including the imperfect supply chain cooperation process, low chip capacity, and the urgent need to further improve the research and development level. The types of LED and optoelectronic chips are relatively single, and the company's management level is relatively weak. Secondly, PEST method and Porter's five forces model are adopted to analyze the macro development environment and competitive environment faced by Suzhou Optoelectronics. IFE and EFE methods are used to evaluate the company, which can support the enterprise to adjust its development strategy. The third is to adopt SWOT and QSPM methods to select a suitable vertical integration strategy for Suzhou Optoelectronics, strengthen cooperation between upstream and downstream enterprises, establish a complete supply chain, actively expand the production capacity of LED and optoelectronic chips, improve the research and development capacity of LED and optoelectronic chips, increase the supply types of LED and optoelectronic chips, vigorously improve the company's innovation and core competitiveness, and further improve the company's internal management level, Control the production and operation costs of the enterprise. Fourth, put forward the implementation guarantee of the development strategy, improve and optimize the organizational structure, improve the management system, improve the synergy level of strategic development, optimize the human resources management system, stimulate the innovative and creative ability of employees, set up research and development centers, strengthen technology alliances, improve the ability of enterprise learning and technology research and development, accelerate the technology transformation to obtain more patents and value-added projects, and establish a family culture to provide employees with a sense of belonging, Improve the corporate culture of efficient and collaborative implementation.

      The contribution of the thesis is to study the development strategy of LED and optoelectronic chip industry enterprises, combine the current development environment of optoelectronic technology, adopt a variety of methods, and comprehensively analyze the problems in the development strategy, so as to propose an optimized development strategy and improve the competitiveness of optoelectronic technology enterprises.