作者赵珂昕
姓名汉语拼音Zhao Kexin
学号2020000008140
培养单位兰州财经大学
电话18753760276
电子邮件1762301319@qq.com
入学年份2020-9
学位类别专业硕士
培养级别硕士研究生
一级学科名称会计
学科代码1253
授予学位会计硕士
第一导师姓名雒京华
第一导师姓名汉语拼音Luo Jinghua
第一导师单位兰州财经大学
第一导师职称教授
第二导师姓名王博
第二导师姓名汉语拼音Wang Bo
第二导师单位中国铁建西北区域总部
第二导师职称高级会计师
题名价值链视角下伊利集团盈利模式研究
英文题名Research on Yili Group's Profit Model from the Perspective of Value Chain
关键词价值链 盈利模式 因子分析法 伊利集团
外文关键词Value chain ; Profit model ; Factor analysis ; YiLi Group
摘要
   价值链帮助企业整合资源,提质增效以创造更多价值,盈利模式则帮助企业在现有条件下获取更多利润。价值链与盈利模式在企业中优势互补,珠联璧合方可取得“1+1>2”的效果。价值链与盈利模式协同合作的过程即是企业将数据、资本、人力等资源转化为价值与利润的过程,不仅惠及企业本身,还能带动整个行业发展,促进产业兴旺。
   乳制品行业贯穿农业、牧业、工业、商业,是国民经济的重要组成部分。乳制品质量事关千家万户的健康。故本文以乳制品行业标杆——伊利集团为例,首先从基本情况、发展历程、财务现状入手介绍其概况并从横向、纵向、内部三个维度全面剖析伊利集团价值链。然后从利润点、利润源、利润杠杆、利润对象、
利润屏障五要素着手介绍伊利集团盈利模式,将上述要素与价值链相结合,找出横向、纵向和内部价值链对应的盈利模式要素。基于此总结出价值链对盈利模式的影响路径:横向价值链:通过整合拓展影响伊利盈利模式;纵向价值链:通过合作共赢影响伊利盈利模式;内部价值链:通过内部精进影响伊利盈利模式。通
过使用SPSS软件,运用因子分析法提炼出了三个公因子:偿债因子、盈利质量因子和营运因子,计算出这些因子的得分和综合得分,并从三个方面评估伊利集团的盈利模式。最后分别从横向、纵向、内部价值链角度系统梳理出伊利集团盈利模式目前存在的问题并提出切实可行的优化建议及顺利实施的保障措施。
  本文拟通过上述研究,为伊利集团及乳制品行业的发展提供些许裨益,为价值链视角下乳制品企业盈利模式的理论研究添砖加瓦,为促进我国经济高质量发展,维护百姓的身体健康尽微薄之力。
英文摘要

      Value chain helps enterprises integrate resources, improve quality and efficiency to create more value, while profit model helps enterprises gain more profits under existing conditions. Value chain and profit model complement each other's advantages in the enterprise, and the perfect combination can achieve the effect of "1+1>2". The process of the cooperation between value chain and profit model is that the enterprise converts data, capital, human resources and other resources into value and profit, which not only benefits the enterprise itself, but also drives the development and prosperity of the whole industry.

    The national economy is significantly impacted by the dairy industry, which encompasses agriculture, animal husbandry, industry, and commerce.YiLi Group, the benchmark of dairy industry, is the focus of this paper, which begins by introducing its general situation from the basic, development process and financial status, and then thoroughly examines the value chain of YiLi Group from the three dimensions of horizontal, vertical and internal. This is due to the fact that the quality of dairy products is a major factor in the health of thousands of families.Beginning with the five elements of profit point, source, leverage, object and barrier, YiLi Group's profit model is evaluated, and the value chain and profit model are combined to identify the relevant components of the horizontal, vertical and internal value chain. Based on this, the paper summarizes the influence paths of the value chain on the profit model: horizontal value chain: influence the profit model of YiLi through integration and expansion; Vertical value chain: Influence YiLi's profit model through win-win cooperation; Internal value chain: Influence YiLi's profit model through internal improvement.Using SPSS software, a factor analysis method was employed to extract three shared factors: Debt repayment factor, profit quality factor and operating factor.The YiLi Group's profit model was assessed through a factor score and comprehensive score, taking into account horizontal, vertical, and internal value chain.From the viewpoint of horizontal, vertical, and internal value chains, YiLi Group's profit model is sorted out, with feasible optimization suggestions and safeguard measures for smooth implementation proposed.

   This paper intends to provide some benefits for the development of YiLi Group and the dairy industry, through the aforementioned research, have made a contribution to the theoretical research on the profit model of dairy enterprises from a value chain perspective, while also making a modest effort to foster the high-quality development of Chinese economy and sustain the health of people.

学位类型硕士
答辩日期2023-05-21
学位授予地点甘肃省兰州市
研究方向注册会计师
语种中文
论文总页数87
参考文献总数84
馆藏号0005268
保密级别公开
中图分类号F23/997
文献类型学位论文
条目标识符http://ir.lzufe.edu.cn/handle/39EH0E1M/33953
专题会计学院
推荐引用方式
GB/T 7714
赵珂昕. 价值链视角下伊利集团盈利模式研究[D]. 甘肃省兰州市. 兰州财经大学,2023.
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