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随着网生代群体的成长，粉丝身份的普遍化及其行为的日常化已引发业界与学界的共同关注，尤其是“饭圈文化”形成以来，粉丝的行为向着主动化、专业化、非理性群体化等特点发展，粉丝在“造星”过程中引发的社会问题在也更加引人注目，2021年5月《青春有你3》节目组诱发了流程为“粉丝消费—打投明星—食物浪费”的新兴“产业”，在此事件中“饭圈”乱象在舆论声中在此浮出水面，2021年6月15日，中央网信办宣布在全国范围内开展“清朗•‘饭圈’乱象整治”专项行动。

从这一背景出发，本文借助媒介建构理论，以微博平台为主要研究载体，选取微博中58个明星的粉丝社群、超话以及粉丝社群中的各项工作组的负责人作为研究对象，梳理并研究媒介建构的虚拟网络环境中粉丝追星的具体流程以及在这一过程中存在的问题，从媒介建构明星虚拟媒介形象到粉丝个体完成对粉丝群体的情感建构，最终形成明星与粉丝“双向奔赴”的互动闭环，笔者发现这一过程中粉丝被资本裹挟，不可避免地从单纯的“追星者”变成了“打工人”，粉丝过度迎合资本的发展趋势导致了社会底线的不断下沉。

针对研究中的具体问题笔者对粉丝追星行为提出了相应的建议和解决策略，从粉丝个体、市场和社会三个层面不断加强社会主义核心价值观对粉丝的正面引导，促进改善粉丝的不良行为；平台方面加强监管，及时对非正常言论进行处理；洞悉粉丝心理倾向，在粉丝社群内部重塑价值认同，传递正能量，促进粉丝群体内部的有效整合。

With the growth of the netizen generation, the universalization of fan identity and the daily behavior of its behavior have aroused the common attention of the industry and academia, especially since the formation of "rice circle culture", the behavior of fans has developed towards the characteristics of initiative, specialization and irrational grouping, and the social problems caused by fans in the process of "star making" are also more eye-catching, in May 2021, the program group of "Youth with You 3" induced an emerging "industry" with the process of "fan consumption - star casting - food waste", in this event "rice circle" On June 15, 2021, the Cyberspace Administration of China announced a nationwide campaign to rectify the chaos in Qinglang 'rice circle'.

Starting from this background, this paper takes the microblog platform as the main research carrier with the help of media construction theory, selects the heads of the fan communities, super words and various working groups in the fan community of 58 stars in Weibo as the research objects, sorts out and studies the specific process of fan star chasing in the virtual network environment of media construction and the problems existing in this process, from the media construction of the virtual media image of the star to the individual fan to complete the emotional construction of the fan group, and finally form a closed loop of interaction between stars and fans "two-way rush". The author found that in this process, fans were wrapped up in capital, inevitably from simple "star chasers" to "workers", and fans over-catered to the development trend of capital led to the continuous sinking of the bottom line of society.

In view of the specific problems in the research, the author puts forward corresponding suggestions and solutions to the star-chasing behavior of fans, continuously strengthens the positive guidance of socialist core values to fans from the three levels of individual fans, market and society, and promotes the improvement of fans' bad behavior; Strengthen supervision on the platform side, and promptly deal with abnormal speech; Gain insight into the psychological tendencies of fans, reshape value identity within the fan community, transmit positive energy, and promote effective integration within the fan group.