艺术学院知识库

  当下人口老龄化问题越发严重，人口结构的迅速老龄化和老人晚年生活质量是重要问题，关爱老人实现老龄无障碍化，是衡量社会进步和技术发展的重要指标。老年人口激增、老年消费比重逐年上涨的同时，适老性的设计却发展缓慢。通过对老年人生理、心理等特征的分析，发掘包装设计中存在的适老性问题，以及适老性设计的探索，属于设计学研究范畴。在研究中还涉及心理学、社会学、人体工程学等相关内容。采取线上加线下问卷调查研究等方法，就适老性问题结合视觉传达设计理论，在已有的适老性研究成果支持下，为当代包装设计适老性问题的研究做出贡献。

  梳理包装从古至今的发展历程，以我国人口老龄化为研究背景，人口与资源问题平衡紧张，将包装设计发展历程及问卷调研数据进行分析，提出适老性设计的时代需要。从老年群体的视觉特征、识别认知特征、色彩感知特征以及行为特征等进行分析，各个获取信息的感官退化，得出老年人遇到的困难和不便，说明适老性包装的紧迫性。依托问卷调查和老年群体特征分析，概括当代包装设计中存在的信息识别障碍、审美情感、开启方式等问题，对老人的关怀不佳等。最后，总结适老性包装设计美学原则、科学原则以及人文关怀，通过具体案例分析，以日常生活用品为具体研究对象，如药品、保健品等，从研究对象和受众人群双向分析进行原则总结，以理论指导实践，得出包装设计适老性问题解决路径。通过适老性包装设计反思和研究总结，形成对于包装的启示与联想，以期望对于适老性包装的发展具有良性引导。

  古人云“老吾老以及人之老”，在对于尊敬自己长辈的同时，不可忽视其他没有血缘关系的长者，本研究在包装设计中对于适老性的探索，不仅限于视觉传达领域，为其他方面的适老性研究提供理论依据。

  The problem of population aging is becoming serious nowadays. The rapid aging of the population structure and the quality of life of the elderly in their later years are important issues, and caring for the elderly to realize the accessibility of aging is an important indicator of social progress and technological development. While the elderly population is proliferating and the proportion of elderly consumption is rising year by year, the development of age-appropriate design is slow. By analyzing the physiological and psychological characteristics of the elderly, discovering the problems of age-appropriateness in packaging design and the exploration of age-appropriate design belong to the scope of design research. Psychology, sociology, ergonomics and other related contents are also involved in the study. By adopting the method of online and offline questionnaire research, the study contributes to the study of the issue of ageing in contemporary packaging design by combining the issue of ageing with the theory of visual communication design and supported by the existing research results on ageing.

  Combing the development history of packaging from ancient times to the present, taking the aging of China's population as the research background and the balance tension between population and resources, the development history of packaging design and the questionnaire research data are analyzed to propose the need of the times for age-appropriate design; the visual characteristics, recognition cognitive characteristics, color perception characteristics and behavioral characteristics of the elderly group are analyzed, and the sensory degradation of each access to information is derived, and the difficulties and inconveniences encountered by the elderly Finally, we summarize the aesthetic principles, scientific principles and humanistic care of elderly-friendly packaging design, and through specific case studies, we take daily necessities as specific research objects, such as Finally, it summarizes the principles of aesthetics, scientific principles and humanistic care of elderly-friendly packaging design. Through reflecting and summarizing the research on age-appropriate packaging design, we will form inspirations and associations for packaging, and hope to have a positive guidance for the development of age-appropriate packaging.

  As the old saying goes, "Old people are as old as others", respecting one's own elders, one should not neglect elders who are not related to one another. This study explores the issue of age-appropriateness in packaging design, not only in the field of visual communication, but also provides a theoretical basis for other aspects of age-appropriateness research.