商务传媒学院知识库

丝绸之路（敦煌）国际文化博览会是继1400年前张掖万国博览会后又一次开启的世界文化交流盛典，使以敦煌文化为代表的丝路文化重新走入人们的视野。对敦煌文博会进行传播仪式观研究，可以促使我们深入了解敦煌文博会的传播实践及具体内容，也可探寻敦煌文博会在文化传播中的价值构建和意义模式，窥探社会文化遗产传承及文化世界的变化，有利于在社会的广泛参与过程中共享一个“有秩序、有意义、能够用来支配和容纳人类行为的文化世界”。

本文基于“传播的仪式观”理论，以敦煌文博会为研究对象，对历届文博会的开幕式暨高峰会议、展览展会（文化年展）、文艺展演、系列文化活动（X项活动）等内容进行系统地梳理、总结和分析。在此基础上，运用理论框架从符号化构建、仪式化传播、记忆空间重塑三个层面研究敦煌文博会传播仪式观建构情况。在符号化构建中，敦煌文博会从仪式符号的创建与实践、文化符号的呈现与表达、媒介符号的传递与延伸进行构建；在仪式化传播中，敦煌文博会通过媒介事件打破仪式场域，利用媒介仪式重构传播时空，进而以仪式现场引领文化情怀；在记忆空间重塑中，通过技术、仪式、文化三者的互动，来唤醒文化记忆、重塑集体记忆、积淀社会记忆。

文化是一个动态的传承过程，不仅需要长期的文化战略构筑，也需要定期的文化仪式搭建，更需要常态化的文化传播与绵延。敦煌文博会在建构其传播仪式观的过程中也存在很多的问题，还需在符号再生产、传播再实践、意义再修正和再改造的过程中实现其传播仪式观的不断循环，为敦煌文博会在长期、定期和常态化的实践过程中构筑良好的传播生态。

The Silk Road (Dunhuang) International Cultural Expo (SRDICE) has been successfully held for five times since 2016, bringing the Silk Road culture represented by Dunhuang culture back into people's vision. The study on a ritual view of communication of SRDICE can help us to have an in-depth understanding of the communication practice and specific content for SRDICE, analysis the value construction and significant mode of SRDICE in cultural communication, and explore the changes in social and cultural heritage inheritance and in the cultural world. It is conducive for society to share an orderly and meaningful cultural world which can be used to govern and accommodate human behavior during people's broad participation.

Based on the theory of "a ritual view of communication", this thesis takes SRDICE as the research object, and systematically combs, summarizes and analyzes all previous sessions of the SRDICE in opening ceremony and summit meeting, exhibitions (cultural year exhibition), cultural performances, series of cultural activities (X activities) and other contents. On this basis, the thesis uses the theoretical framework to study the construction of the ritual view of communication for SRDICE from three aspects: symbolization construction, ritualized communication and remodeling of memory space. In the symbolic construction, SRDICE is constructed from the creation and practice of ritual symbols, the presentation and expression of cultural symbols, and the transmission and extension of media symbols. In ritualized communication, SRDICE breaks the ceremonial field through media events, reconstructs the space and time of communication with media rituals, and then leads the cultural feelings with the ceremonial scene. In the remodeling of memory space, SRDICE awakens the cultural memory, reshapes the collective memory and accumulates the social memory through the interaction of technology, ritual and culture.

Culture is a dynamic inheritance process, which requires not only long-term construction of cultural strategies, but also regular construction of cultural rituals, and more importantly, it requires normalized cultural communication and stretching. Meanwhile, there are also many problems in the constructing process of SRDICE on its ritual view of communication, which needs to realize the continuous circulation of the ritual view of communication in the process of symbolic reproduction, communication re-practicing, meaning re-amendment and re-transformation, so as to build a good communication ecology for the SRDICE in the long-term, periodical and normalized practicing process.