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在移动互联网时代，农村的发展问题是我国重视的一个重大课题。以数字乡村建设为抓手，乡村振兴正如火如荼地开展，越来越多的乡村主体利用新媒体技术传播乡村文化，无论是藏族的白马少年“丁真”还是记录自己家乡日常生活的“张同学”，这种全新的身体叙事以及乡村文化传播空间得到了极大拓展。新媒介技术赋权为乡民提供了记录乡村、表达自我的契机，比起“城市凝视”下自我客体化的村味视频,更受追捧的是许多“天然去雕饰”的村播内容，使乡村更多地被“看见”，短视频为农村的发展和文化传播指明了新的道路，从此“乡村”短视频兴起。
此次研究通过参与式观察法、案例分析法的研究方法，以“乡村”短视频为研究对象，同时在抖音APP平台选取了100个记录乡村生活题材的账号进行观察比较，从每个账号的视频内容风格、IP属地、粉丝量、作品量、传播影响力几个方面做以对比。基于媒介场景理论研究发现目前的“乡村”短视频正以情感叙事的方式在构建社会化圈层，同时乡村短视频的内容生产从最初的内容养成到实现价值期间，生产模式和传播模式不断地在创新以此符合当今新媒体发展的方向。大量的“新农人”的出现到再生产实现“出圈”传播，在实现身份认同和价值认同的基础上传播乡村文化和文明，新媒体赋予的自我话语表达权让更多的乡村居民“被看见”，从而重构城乡间的文化认同，“乡村”短视频的传播价值也得到了充分体现。
但不容忽视的是，“乡村”短视频在内容生产和传播过程中存在一些不可避免的问题，造成在场景、质量以及表达上严重缺失，因此需要创作者、用户、平台以及社会各方面通力合作，提升短视频创造的内容质量，确保乡村短视频构建和传播乡村文化生活和价值的传播效果，从而推动乡村振兴战略能够更迅速地实现，为传播优秀的乡村文化和乡村景观提供一定的基础和动，力求探索出新的乡村传播之道，以此推动乡村文化与农村经济的共同繁荣。

In the era of mobile Internet, rural development is an important issue that cannot be ignored by the country. Under the impetus of digital rural construction, rural revitalization is in full swing, more and more rural main body using new media technology to spread rural culture, whether Tibetan charming young "Ding Zhen" or record his hometown daily life "zhang", the new body narrative and rural culture transmission space was greatly expanded. The empowerment of new media technology provides an opportunity for villagers to record the countryside and express themselves. Compared with the self-object village flavor video under the "city gaze", what is more popular is many "natural carving" village broadcast content, so that the countryside is more "seen". Short video has pointed out a new way for rural development and cultural communication, and since then, the rise of "rural" short video.
The research through the participatory observation method, case analysis method, with "village" short video as the research object, at the same time in the TikTok APP platform selected 100 record rural life subject account observation comparison, from each account video content style, IP dependency, fans, quantity, spread influence to contrast. Based on the theory of media scene research found that the current "village" short video is in the form of emotional narrative socialization, and the content of the rural short video production mechanism, from the content of the original to realize value, production mode and transmission mode constantly in innovation to meet the direction of the development of new media. The emergence of a large number of "new farmers" to reproduction implementation "circle" spread, in the realization of identity and value identity on the basis of rural culture and civilization, new media gives self discourse expression let more rural residents "seen", to reconstruct the cultural identity between urban and rural,the spread of "country" short video value is fully reflected.
But however, "country" short video in the process of content production and transmission exist some inevitable problems, missing in the scene, quality and expression, therefore need to creators, users, platform, and social various aspects cooperation, improve the quality of the content of the short video creation, ensure that rural short video construction and spread rural cultural life and the spread of the value effect, so as to promote rural revitalization strategy can achieve more quickly, to spread excellent rural culture and rural landscape to provide certain basis and dynamic, strive to explore new rural communication, In order to promote the common prosperity of rural culture and rural economy.