商务传媒学院知识库

  Technology plays an important role in the history of media development, which promotes the transformation of social production mode and communication mode. The level of technology is closely related to modern civilization, which not only changes the way of news production and communication, but also changes people's way of information acquisition and interpretation, and further promotes human beings to enter a new era of highly informationized society. As an emerging media, VR brings users a sense of immersive experience in a unique way. It also changes the traditional way of news production and puts forward new requirements for the current media news production.

  In this paper, case analysis and statistical analysis are used to study the VR news practice of CCTV network and Xinhua News Agency, respectively from the perspectives of media technology theory and news practice. Firstly, from the perspective of media theory, the theory of media technology is taken as the theoretical framework of research, and the inheritance and innovation of media technology theory in the VR media stage is analyzed. Secondly, from the perspective of media practice, the VR news practice dynamics of the two major media are investigated from the time dimension, and the VR news works released by the two major media during 2018-2022 are analyzed in terms of reporting forms, topic selection, reporting bias, news narrative, product distribution and operation. The VR news published on CCTV website and Xinhua News Agency's official website and mobile app are used as samples for thinking. Finally, based on the previous analysis, the development of VR, a "hot medium", is "cold thinking", the current development status and existing problems of VR news are analyzed, and specific optimization strategies are given.

  It is found that VR technology is in the process of dynamic development. VR technology has experienced a period of technology mania, trough and climbing bright, which is consistent with the technology maturity curve. As a communication medium, VR can still continue the theory of media technology, extend people's senses, have its own media bias, compensate for the old media and still have the trend of media humanization. At the same time, it is also found that CCTV network and Xinhua News Agency have different exploration routes in VR news practice, and there are some problems in VR news report, such as lack of technology, lack of news production, news ethics and lack of resources. Finally, in view of the above problems, this paper puts forward specific feasible suggestions such as innovation technology driving, improving content quality, formulating standards and norms, and talent training, and further puts forward optimization strategies, in order to provide suggestions for the future development of domestic media in the field of VR news, so as to achieve better communication effect in VR news practice in the future. This paper also hopes to serve as a reference and guide for other "VR+" fields in practice and exploration.