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伴随着农村经济的不断发展，互联网基础设施建设的不断完善和短视频技术的不断进步，人们接收信息不再仅是局限于报纸、电视、广播等传统媒体，而短视频平台的不断发展为广大农民群体提供了自我展示，记录乡村的日常生活以及传播乡土文化的全新途径。“三农”短视频创作者和作品的数量持续增加，并且形成自己的独特风格，成为了短视频领域中不可或缺的一部分。广大“新农人”借助“三农”短视频，将家乡的特产卖向全国各地，为乡村经济的发展贡献自己的力量，助力乡村的发展。

本文以“三农”短视频领域头部博主“蜀中桃子姐”为研究的对象，对“三农”短视频的内容生产与传播策略进行分析，采用个案分析和内容分析的研究方法，对“蜀中桃子姐”的内容生产传播的特征进行分析，并总结了该账号在内容生产方面存在的不足，包括叙事趋同，创作素材单一、与粉丝互动不足等问题，针对存在的问题，进一步立足于“三农”短视频的内容生产，提出了丰富内容题材，重视内涵建设、内容变现反哺农村等策略，为优化“蜀中桃子姐”的内容生产和传播提供相关建议，同时为其他“三农”短视频的内容生产与传播提供可行的借鉴参照。

With the continuous development of rural economy, the continuous improvement of Internet infrastructure construction and the continuous progress of short video technology, people are no longer limited to traditional media such as newspapers and television to receive information, while the continuous development of short video platforms provides a new way for farmers to show themselves, record rural daily life and spread local culture. The number of short video creators and works of "agriculture, rural areas" continues to increase, and has formed its own unique style, becoming an indispensable part of the field of short video. The majority of "new farmers" with the help of "agriculture, rural areas and farmers" short video, sell their hometown specialties to all parts of the country, contribute their own strength to the development of rural economy, and help the development of rural areas.

This paper takes the head blogger "Sister Peach in Sichuan Province" in the field of short videos of "agriculture, rural areas" as the research object, analyzes the content production and communication strategies of short videos of "Sister Peach in Sichuan Province", adopts the research methods of case analysis and content analysis, analyzes the characteristics of content production and communication of "Sister Peach in Sichuan Province", and summarizes the shortcomings of the account content production. Including narrative convergence, single creation material, insufficient interaction with fans and other problems, in view of the existing problems, further based on the content production of "three rural" short video, put forward rich content themes, attach importance to connotation construction, content realization to feed rural areas and other strategies, to optimize the content production and dissemination of "peach sister in Sichuan" provide relevant suggestions. At the same time, it provides feasible reference for the content production and dissemination of other short videos of "agriculture, rural areas and farmers".