MBA教育中心知识库

随着财政部对管理会计工作的大力推广，现代企业在不断加强内部财务评价的同时，更注重对于所构建评价体系的整合创新。传统的单一财务绩效评价模式已经难以满足现代企业战略发展的迫切需求，创新型的财务绩效评价体系应势而生。同时，全球整体经济和消费水平发展迅速，人民生活质量的日益提高以及对乳制品品质、种类、服务等多元化消费需求的持续性成为我国乳制品行业向上发展的引擎, 强劲内需驱动下乳制品领域市场竞争也日趋激烈，而维持快消行业的长期稳步发展主要取决于企业自身财务状况及经营绩效的可持续性。

本文通过了解我国快消领域的市场发展趋势以及乳制品企业的特点，在此基础上着重分析M乳业财务绩效所面临的发展瓶颈，即忽略了财务绩效评价指标的真实性，财务绩效评价范围存在一定的局限性，财务绩效评价指标与战略目标融合度低。通过探讨影响企业财务绩效的各类潜在因素，基于EVA分析法对其真实财务绩效表现进行合理的分析与评定。随后再将M乳业EVA相关指标与传统财务指标进行对比分析，即EVA指标与净利润的对比，M乳业净资产EVA率与净资产收益率的对比和M乳业销售EVA率与销售利润率的对比。提出M乳业EVA财务绩效评价的对策建议与保障措施，提高M乳业财务绩效的对策建议为提高资产运营效率，加强管控力度；调整权益成本比重，优化资本结构；重视研发，保障自身可持续性发展。M乳业应用EVA财务绩效评价体系的保障措施为普及EVA理念，提高财务绩效考评重视程度；建立以EVA为核心的绩效评价激励机制；将EVA指标与企业战略目标有机结合，以提高企业绩效及促进企业的可持续稳健发展。

With the promotion of management accounting by the Ministry of Finance, modern enterprises pay more attention to the integration and innovation of the evaluation system while continuously strengthening the internal financial evaluation. Traditional single financial performance evaluation model has been difficult to meet the urgent needs of modern enterprise strategic development, innovative financial performance evaluation system should be born. At the same time, the global economy and consumption level are developing rapidly, the people's living quality is improving day by day, and the diversified consumption demand for the quality, variety and service of dairy products is continuing to become the engine for the upward development of China's dairy industry. Driven by strong domestic demand, the market competition in the dairy industry is becoming increasingly fierce. To maintain the long-term steady development of fast moving consumer goods industry mainly depends on the sustainability of the enterprise's financial condition and business performance.

On the basis of understanding the market development trends in the field of fast moving consumer goods and the characteristics of dairy enterprises, this paper focuses on the analysis of M dairy industry's financial performance bottlenecks, namely ignoring the truth of financial performance evaluation index, the scope of financial performance evaluation has some limitations, the financial performance evaluation index and the strategic target integration is low. By exploring various potential factors affecting the financial performance of enterprises, EVA analysis method is used to reasonably analyze and evaluate the real financial performance of enterprises. Then, the EVA related indicators of M dairy industry were compared and analyzed with traditional financial indicators, namely, the comparison between EVA index and net profit, the comparison between EVA ratio and return on equity of M dairy industry, and the comparison between EVA ratio and sales profit ratio of M dairy industry. Countermeasures, suggestions and safeguard measures for EVA financial performance evaluation of M dairy industry are put forward. Countermeasures and suggestions for improving the financial performance of M Dairy industry are to improve the efficiency of asset operation and strengthen control. Adjust the proportion of cost of equity, optimize the capital structure; Attach importance to research and development to ensure their sustainable development. The guarantee measures for M dairy industry to apply EVA financial performance evaluation system are to popularize EVA concept and improve the importance of financial performance evaluation. Establish a performance evaluation incentive mechanism with EVA as the core; Organic integration of EVA indicators and corporate strategic objectives to improve corporate performance and promote sustainable and stable development of enterprises.