Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition

doi:10.1108/K-05-2022-0782

	Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition
	Wang, Shijuan1,2 ; Liu, Linzhong 1; Wen, Jin 3; Wang, Guangwei 4
	2022
发表期刊	Kybernetes
卷号	53 期号:1 页码:152-187
摘要	Purpose: It is necessary to implement green supply chains. But green development needs to be gradual and coexist with ordinary products in the market. This paper aims to study the green and ordinary product pricing and green decision-making under chain-to-chain competition. Design/methodology/approach: This paper considers consumers' multiple preferences and takes two competitive supply chains with asymmetric channels as the research object. Through the construction of the game models involving different competitive situations, this paper studies the pricing, green decision-making and the supply chains' profits, and discusses the impact of consumer green preference, channel preference, green investment and competition on the decision-making and performance. Finally, this paper further studies the impact of the decision structure on the environmental and economic benefits of supply chains. Findings: The results show that consumer green preference has an incentive effect on the green supply chain and also provides an opportunity for the regular supply chain to increase revenue. Specifically, consumers' preference for green online channels improves the product greenness, but its impact on the green retailer and regular supply chain depends on the green investment cost. Moreover, competition not only fosters product sustainability, but also improves supply chain performance. This paper also points out that the decentralization of the regular supply chain is conducive to the environmental attributes of the green product, while the environment-friendly structure of the green supply chain is different under different conditions. In addition, the profit of a supply chain under centralized decision is not always higher than that under decentralized decision. Originality/value: The novelty of this paper is that it investigates the pricing of two heterogeneous alternative products and green decision-making for the green product under the competition between two supply chains with asymmetric channels, in which the green supply chain adopts dual channels and the regular supply chain adopts a single retail channel. © 2022, Emerald Publishing Limited.
关键词	Competition Costs Decision making Profitability Sustainable development Asymmetric channel Competitive supply chains Consumer' multiple preference Decisions makings Design/methodology/approach Development needs Game Green products Green supply chain Product pricing
DOI	10.1108/K-05-2022-0782
收录类别	EI ; SCIE
ISSN	0368-492X
语种	英语
WOS研究方向	Computer Science
WOS类目	Computer Science, Cybernetics
WOS记录号	WOS:000870417300001
出版者	Emerald Publishing
EI入藏号	20224312998915
EI主题词	Supply chains
EI分类号	911 Cost and Value Engineering ; Industrial Economics ; 911.2 Industrial Economics ; 911.3 Inventory Control ; 912 Industrial Engineering and Management ; 912.2 Management ; 913 Production Planning and Control ; Manufacturing
原始文献类型	Article in Press
EISSN	1758-7883
引用统计	被引频次：4[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.lzufe.edu.cn/handle/39EH0E1M/33212
专题	信息工程与人工智能学院
作者单位	1.School of Traffic and Transportation, Lanzhou Jiaotong University, Lanzhou, China; 2.School of Information Engineering, Lanzhou University of Finance and Economics, Lanzhou, China; 3.School of Mathematics and Statistics, Northwest Normal University, Lanzhou, China; 4.Graduate School of Horticulture, Chiba University, Chiba, Japan
第一作者单位	兰州财经大学
推荐引用方式 GB/T 7714	Wang, Shijuan,Liu, Linzhong,Wen, Jin,et al. Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition[J]. Kybernetes,2022,53(1):152-187.
APA	Wang, Shijuan,Liu, Linzhong,Wen, Jin,&Wang, Guangwei.(2022).Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition.Kybernetes,53(1),152-187.
MLA	Wang, Shijuan,et al."Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition".Kybernetes 53.1(2022):152-187.