MBA教育中心知识库

在当前形势下，随着金融的不断改革，银行业之间的竞争越来越激烈，在如此激烈的竞争环境中，客户经理作为一种宝贵的人力资源发挥着重要作用，因此，对客户经理进行多元化、全方位的绩效考核势在必行。绩效考核不仅可以有效地评价客户经理的实际工作，还可以通过一系列考核指标充分调动员工的工作主动性，最大限度地激发工作热情和创新能力。在银行客户经理的管理中，通过构建科学的绩效考核方案，对业务水平进行有效的衡量和评价，进而提高本行整体盈利能力，对实现银行重大战略目标具有重要意义。

基于此，本文以兰州银行榆中支行客户经理为具体研究对象，主要采用文献研究法、问卷调查法和统计分析法，对现行榆中支行客户经理绩效考核方案存在的问题进行深入分析，并运用相关理论针对性的提出优化措施，完善现行绩效考核方案，实现在岗人员的合理配置，达到人尽其才，才尽其用的效果。首先阐述绩效相关概念以及绩效考核方法；其次介绍兰州银行客户经理绩效考核总方案以及支行客户经理考核方案，结合面对面访谈和问卷调查、以数据为支撑描述现行绩效考核方案存在的问题，同时分析问题存在原因，尽而针对性的提出优化方案；最后为了保障优化后方案的顺利实施，建立相关保障制度。本文提出兰州银行榆中支行客户经理绩效考核方案应从平衡计分卡的四个维度进行指标归类，紧密结合总行分类指标以及支行积分考核方式，对现行考核指标进行分类汇总，增加持证情况考核，以便全方位提高客户经理综合素质，并对绩效考核流程、职责分工以及绩效考核结果运用进行补充完善，全面的优化客户经理绩效考核方案。

本文构建一个符合兰州银行转型优化背景下的兰州银行榆中支行客户经理绩效考核方案，目的是确保客户经理绩效考核的公平性和公正性，通过正确的绩效考核方法，最大限度地发挥兰州银行榆中支行客户经理工作的积极性和协同性，更好地为兰州银行战略转型目标的实现做出贡献。

Under the current situation, with the continuous reform of finance, the competition between the banking industry is becoming more and more fierce. As an intelligence-intensive industry, the competition is becoming more intense. In this process, customer manager plays an important role as a valuable human resource. Therefore, the key to strengthen the competitive strength of the industry lies in the effective management of customer managers in a diversified and all-round way. Performance appraisal can not only effectively evaluate the actual work of employees, but also fully mobilize the work initiative of employees through a series of assessment indicators, and maximize the enthusiasm for work and innovation ability. In the management of bank account managers, it is of great significance to realize major strategic goals to effectively measure and evaluate the business level and improve the overall profitability of the bank through scientific performance appraisal programs.

Based on this, this paper takes Lanzhou Yuzhong branch account manager for the specific research object, the integrated use of literature research, questionnaire survey method, methods of system analysis, The present Lanzhou Bank Yuzhong Branch customer manager performance appraisal program in-depth analysis，and using related theory, specific optimization measures are put forward, to improve the existing performance evaluation scheme, the The reasonable allocation of personnel in the post has been achieved, and the effect of talent is put to use. Firstly, the related concepts and methods of performance appraisal are described. Secondly, it introduces the general plan of the performance appraisal of Lanzhou Bank's customer managers and the assessment plan of the branch's customer managers. Using interview method and questionnaire survey method, this paper describes the existing problems of the current performance appraisal program with data as support, and analyzes the reasons for the problems. Finally, in order to ensure the smooth implementation of the optimized scheme, the relevant guarantee system is established. This paper proposes that the customer manager performance appraisal scheme of Lanzhou Bank Yuzhong Sub-branch should classify indicators from four dimensions of the Balanced scorecard, closely combine the classification indicators of the head office and the integral assessment method, classify and summarize the current assessment indicators, and add the certificate holding assessment, so as to comprehensively improve the comprehensive quality of the customer manager. In addition, the performance assessment process, division of responsibilities and the application of performance assessment results were supplemented and improved, and the performance assessment scheme of customer managers was comprehensively optimized.

According to the work nature of the customer manager of Lanzhou Bank Yuzhong Sub-branch, this paper constructs a performance appraisal scheme of the customer manager of Lanzhou Bank Yuzhong Sub-branch in line with the background of the transformation and optimization of Lanzhou Bank. The purpose is to ensure the fairness and impartiality of the performance appraisal of customer managers, and to maximize the work enthusiasm and coordination of the customer managers of Yuzhong Branch of Lanzhou Bank through the correct performance appraisal method, so as to make a better contribution to the realization of the strategic transformation goals of Lanzhou Bank.