作者 | 刘丽 |
姓名汉语拼音 | liuli |
学号 | 2019000012033 |
培养单位 | 兰州财经大学 |
电话 | 13993726606 |
电子邮件 | 1265798055@qq.com |
入学年份 | 2019-9 |
学位类别 | 专业硕士 |
培养级别 | 硕士研究生 |
一级学科名称 | 新闻与传播 |
学科代码 | 0552 |
第一导师姓名 | 张淑芳 |
第一导师姓名汉语拼音 | zhangshufang |
第一导师单位 | 兰州财经大学 |
第一导师职称 | 副教授 |
第二导师姓名 | 王玉明 |
第二导师姓名汉语拼音 | wangyuming |
第二导师单位 | 河西学院 |
第二导师职称 | 教授 |
题名 | 媒介景观视阈下慢直播的景观建构和传播研究——以《四川观察》为例 |
英文题名 | Landscape construction and dissemination research of slow live broadcast from the perspective of media landscape —Taking "Sichuan Observation" as an example |
关键词 | 媒介景观 慢直播 四川观察 传播效果 传播机制 |
外文关键词 | Media landscape ; Slow live broadcast ; Sichuan observation ; Communication effect ; Communication mechanism |
摘要 | 2020年,随着新型冠状病毒在全国乃至全世界范围内的爆发,引发了公众巨大的恐慌和焦虑。为了在一定程度上缓解现状,央视网与中国电信公司联手打造并推出的“火神山、雷神山”直播建医院的慢直播,在全国范围内引起了广泛的讨论与关注。文章从媒体景观的角度来分析、阐释慢直播。《四川观察》抖音号慢直播,在疫情期间成功出圈,粉丝量级达到成百倍的增长。作为传媒产业结构调整与升级的一次有益的探索,在一定程度上获得了较好的传播效果,因此对媒介景观视角下的慢新闻传播进行深入的探讨就更为重要。并且针对慢直播过程中可能出现的问题进行总结和反思,如受众在一定的情境下,产生联想和回忆,并形成一种固定的思维模式。以受众为核心,忽视了所关心的媒介现象本身,将注意力集中在毫无意义的仪式化活动上。慢直播在一定程度上可以减轻寂寞,但并不能取代人们之间的相互陪伴和沟通。本文在此基础上,对今后慢直播的发展提出了相应的优化对策。 全文共由五个章节组成,第一章节主要阐述了论文的研究目以及意义,相关文献综述,研究方法和创新点。第二章主要阐述了慢直播景观的理论内涵和特点。第三章分析慢直播景观建构对社会的影响,依次从空间建构、文化建构和叙事建构等角度进一步透视媒介景观理论。第四章以《四川观察》慢直播作为研究对象,分析慢直播景观如何在空间建构、文化建构和叙事建构等方面发挥作用,进一步透视慢直播景观传播路径机制和传播效果。第五章阐述了慢直播景观建构存在的问题和启示。主要介绍慢直播产生新的传播效果的同时产生的不良影响。剖析了慢直播的在媒介景观视阈下利用新媒体技术和慢文化的主导下,巧妙利用慢直播的表达手法,扩大传播效果,创新文化表现形式,不断探索媒体融合发展新道路。 媒介景观理论思路清晰、完整。从媒介景观理论的角度来剖析其在慢直播如何建构传播关系和传播效果,并在此基础上对慢直播的发展进行了思考,对其今后进一步的发展做出了一些思考。在未来的发展中,慢直播要充分发挥自身的真实性、沉浸性和逆碎片化的特性,选择高质量和高价值的传播内容,以达到更好的传播效果。 |
英文摘要 | In 2020, with the outbreak of the new coronavirus across the country and the world, it has caused huge panic and anxiety among the public. In order to alleviate the status quo to a certain extent, CCTV and China Telecom jointly created and launched the "Huoshenshan, Leishenshan" live broadcast of the slow live broadcast of the hospital construction, which has aroused extensive discussion and attention nationwide. The article analyzes and interprets slow live broadcasting from the perspective of media landscape. The "Sichuan Observation" Douyin account was broadcast live slowly, and successfully went out of the circle during the epidemic, and the number of fans increased hundreds of times. As a beneficial exploration of the adjustment and upgrading of the media industry structure, it has achieved good communication effects to a certain extent. Therefore, it is more important to conduct in-depth discussions on slow news communication from the perspective of media landscape. And summarize and reflect on the problems that may arise during the slow live broadcast process, such as the audience in a certain situation, generate associations and memories, and form a fixed thinking mode. Focusing on the audience, it ignores the media phenomenon itself and focuses on meaningless ritualized activities. Slow live broadcasting can alleviate loneliness to a certain extent, but it cannot replace the mutual companionship and communication between people. On this basis, this paper puts forward corresponding optimization countermeasures for the development of slow live broadcast in the future. The full text consists of five chapters. The first chapter mainly expounds the research purpose and significance of the thesis, related literature review, research methods and innovations. The second chapter mainly expounds the theoretical connotation and characteristics of the slow live broadcast landscape. The third chapter analyzes the influence of slow live broadcast landscape construction on society, and further analyzes the media landscape theory from the perspectives of space construction, cultural construction and narrative construction. The fourth chapter takes the slow live broadcast of "Sichuan Observation" as the research object, analyzes how the slow live broadcast landscape plays a role in spatial construction, cultural construction and narrative construction, and further explores the propagation path mechanism and communication effect of the slow live broadcast landscape. The fifth chapter expounds the problems and enlightenment of slow live broadcast landscape construction. It mainly introduces the adverse effects of slow live broadcasting while producing new communication effects. Under the leadership of new media technology and slow culture from the perspective of media landscape, the paper analyzes the slow live broadcast, cleverly uses the expression method of slow live broadcast, expands the communication effect, innovates the form of cultural expression, and constantly explores new ways of media integration and development. The theory of media landscape is clear and complete. From the perspective of media landscape theory, it analyzes how to construct the communication relationship and communication effect in slow live broadcast, and on this basis, it thinks about the development of slow live broadcast, and makes some thoughts on its further development in the future. In the future development, slow live broadcasting should give full play to its authenticity, immersion and anti-fragmentation characteristics, and select high-quality and high-value content to achieve better communication effects. |
学位类型 | 硕士 |
答辩日期 | 2022-05 |
学位授予地点 | 甘肃省兰州市 |
语种 | 中文 |
论文总页数 | 44 |
参考文献总数 | 83 |
馆藏号 | 0004692 |
保密级别 | 公开 |
中图分类号 | G21/126 |
文献类型 | 学位论文 |
条目标识符 | http://ir.lzufe.edu.cn/handle/39EH0E1M/32785 |
专题 | 商务传媒学院 |
推荐引用方式 GB/T 7714 | 刘丽. 媒介景观视阈下慢直播的景观建构和传播研究——以《四川观察》为例[D]. 甘肃省兰州市. 兰州财经大学,2022. |
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