摘要 

2020年开始，我国视频行业发生巨大变革。其中区别于爱奇艺、优酷、腾讯的长视频以及抖音快手的短视频，一种新的视频类型：中视频出现。中视频的发展时间虽然较短，但已经成为视频领域不可或缺的一部分，其特点是能满足受众高密度信息需求以及合适时间消费，是区别于长短视频的第三条发展道路。随着视频行业的发展，各大视频平台都陆续开始在中视频领域进一步寻求突破。

本文主要研究的内容分为以下四个部分：第一章是绪论，主要介绍本文的研究背景和意义、研究现状、主要研究内容和研究方法，同时对论文的关键词做了必要解释。第二章主要是以西瓜视频为例对中视频进行概述，梳理了中视频发展的几个阶段，并且对中视频发展的动因进行分析，最后对其发展过程中与外部经济控制因素及内部专业控制因素之间的互动关系进行了理论分析。第三章从西瓜视频中视频的生产过程和成产机制入手，分析中视频创作组织的价值观和中视频生产的场域特征。四是最后一章，中视频发展面临的问题及通过场域视角看问题产生的原因，指出其不足之处和对未来发展的思考，以期为中视频的发展提供建议和思考。

Abstract

Starting in 2020, China's video industry underwent huge changes. Among them, distinguished from the long videos of Akiyip, Youku, Tencent and the short videos of Jieyin Express, a new type of video: medium video has emerged. Although the development time of medium video is relatively short, but has become an integral part of the video field, its characteristics are to meet the audience's high-density information needs as well as the appropriate time consumption, is different from the long and short video of the third path of development. With the development of the video industry, major video platforms have successively started to seek further breakthroughs in the field of medium video.

The main research of this paper is divided into the following four parts: Chapter 1 is the introduction, which mainly introduces the research background and significance of this paper, the current situation of research, the main research content and research methods, and also makes the necessary explanation of the key words of the paper. The second chapter is mainly an overview of medium video with watermelon video as an example, sorting out the various stages of the development of medium video, then analyzing the motives of its development, and finally theoretically analyzing the interaction between its development process and external economic control factors and internal professional control factors. The third chapter starts from the production process and production mechanism of CTV in watermelon videos, and analyzes the values of CTV creative organizations and the characteristics of the field of CTV production. Fourthly, the last chapter, the problems faced by the development of CTV and the reasons for the problems through the field perspective, points out its shortcomings and the reflections on the future development, in order to provide suggestions and reflections for the development of CTV.