会计学院知识库

Abstract

Retail industry is the basis of people's life and the meteorological observation station of national economic conditions. In recent years, the competition in the retail industry has become increasingly fierce. In order to better deal with the industry competition, large supermarket enterprises have tried to broaden the development channels and develop more competitive formats. The new development direction needs financial support. The formulation of financial strategy in line with the law of market development and the enterprise's own situation can better control the enterprise resources and create a profit model more in line with the characteristics of the industrial stage, so as to maintain the vitality of the enterprise and remain invincible in the fierce competitive environment. In the fierce competition in the retail industry in the new stage, the docking mode of "supermarket + base" agricultural product supermarket and the concept of "retail logistics first" have created unique advantages for Jia jiayue's operation, promoted its business scope to expand rapidly from Jiaodong to Anhui, Hebei and other regions, and become a representative enterprise of local supermarkets. With the implementation of Jiayjiayue expansion strategy, the company's financial strategy and profit model need to be continuously reconstructed and adjusted. It is of great significance for this paper to study the profit model of Jiajiayue from the perspective of financial strategy. Through the study, problems existing in the profit model can be found and solutions can be put forward, which can also provide reference for other supermarkets.

This paper discusses the influence of Jiajiayue's financial strategy on the profit model, and presets the direction of the construction of them. Finds out the shortcomings of the profit model , and then finds the direction of the adjustment of the financial strategy and profit model. Firstly, it analyzes Jiajiayue's investment and financing strategy and summarizes the characteristics of Jiajiayue's financing strategy. Based on this, find the financial strategy of Jiajiayue on the role of the profit model route. Secondly, it analyzes the four elements of Jiajiayue's profit model. Then through the analysis of corporate financial indicators, found that there are some problems in the profit model of Jiajiayue supermarket, such as low attention of high-end customers, low degree of management innovation, low profit leverage investment, insufficient utilization of Internet and big data and so on. Finally, by adjusting the financial strategy of Jiajiayue supermarket. By giving full play to the role of financial strategy in promoting the profit model, make the financial strategy more in line with the current situation of enterprise development, make the profit model more in line with the financial strategy, bring sustained profit growth and long-term development to the enterprise, and put forward further suggestions for the development of other supermarkets.

Keywords：Financial strategy; Profit model; Jiajiayue supermarket