MBA教育中心知识库

随着互联网技术的飞速发展，宽带在人们的生活中已经成为了不可或缺的必需品。在通信市场趋于饱和的情况下，中国电信作为三大宽带运营商之一也面临着巨大压力。

邵阳电信作为中国电信旗下的分公司，在宽带客户流失方面的问题愈发严重，使其日常的经营规模、效益以及生存都受到了影响。为了能更有效地解决宽带客户流失问题，在此次研究过程中，笔者将围绕邵阳电信当下的宽带用户现状和流失情况等，结合相关理论，比如运用了SWTO理论、客户满意度理论、生命周期理论作为理论依据，同时通过使用电话调查、内部访谈、经验总结等方式探讨导致宽带客户流失的公司内外部原因，并提出有效的策略来应对宽带客户流失，以及为了使策略能够顺利实施，提出了策略实施保障。

通过对宽带客户流失这一课题的深入研究，有助于邵阳电信对潜在的流失客户采取有效措施进行提前干预，从而可以减少宽带客户的流失，在市场竞争中取得优势。其结论对通信行业宽带运营也有一定的参考价值！

With the rapid development of Internet technology, broadband has become an indispensable necessity in people's lives. As the communication market is gradually becoming saturated, the competition situation of the trilateral monopoly of China Mobile, China Unicom and China Telecom is becoming more and more urgent. As one of the broadband operators, China Telecom faces enormous competitive pressure.

As a subsidiary of China Telecom, Shaoyang Telecom has more and more serious problems in the loss of broadband customers, which has affected its daily operation scale, efficiency and survival. In order to more effectively solve the problem of broadband customer churn, in this research process, the author will focus on the current situation and loss of broadband users of Shaoyang Telecom, combined with relevant theories, such as the use of SWTO theory, customer satisfaction theory, life cycle The theory is used as the theoretical basis, and through the use of telephone surveys, internal interviews, experience summarization and other methods to explore the internal and external reasons for the loss of broadband customers, and propose effective strategies to deal with the loss of broadband customers, and in order to enable the smooth implementation of the strategy, put forward Implement safeguards.

Through in-depth research on the subject of broadband customer loss, it will help Shaoyang Telecom take effective measures to intervene in advance on potential lost customers, so as to reduce the loss of broadband customers and gain advantages in market competition. Its conclusion also has certain reference value for broadband operation in the communication industry!