商务传媒学院知识库

摘 要

      1947年阿多诺和霍克海默面对20世纪40年代的美国大众文化，在《启蒙辩证法》书中将大众文化称为“文化工业”，认为其是“作为大众欺骗的一种启蒙”。在21世纪媒介不断发展的现代工业化社会中，国内选秀类综艺节目作为国内综艺娱乐节目中重要节目类型之一，开始播出那天起就一直作为一种重要的文化现象。由于科技的发展、受众需求的增加，国内选秀类综艺节目的发展势如破竹且热度居高不下，逐渐形成了流水线式工业生产传播模式与固化的受众圈层。2021年5月，国内选秀节目的粉丝为助力其喜欢的选手而进行不当消费行为，以另一种方式引发了更大程度的社会关注。其实在该“倒奶事件”发生前国内选秀类综艺节目已成疲态，同质化、过度商业化现象非常严重。针对这些现象，以国内选秀类综艺节目作为研究对象，对文化工业理论视域下的国内选秀类综艺节目传播机制进行研究讨论，以期对之后国内选秀类节目的发展提供一些建议和启示。

      本文运用文献分析法与案例分析法，以文化工业为视角，研究国内选秀类综艺节目传播机制。首先，对国内选秀类综艺节目和文化工业理论的相关文献进行分析，梳理出文化工业视域下国内选秀类综艺节目的类型、特征、发展历程和发展现状并对文化工业理论的的发展概况做一定了解，为之后对文化工业视域下国内选秀类综艺节目传播机制的论述打好基础。其次，对文化工业视角下选秀类综艺节目的工业生产传播机制进行分析，把握其生产传播机制的内在逻辑。最后，分析出国内选秀类综艺节目存在的问题并给出相应传播对策，对文化工业视域下的国内选秀类综艺节目进行反思。

关键词：文化工业 选秀综艺节目 传播机制

Abstract

In 1947, Adorno and Horkheimer called mass culture "cultural industry" in dialectics of Enlightenment in the face of American mass culture in the 1940s, and regarded it as "a kind of enlightenment as mass deception". In the modern industrialized society with continuous development of media in the 21st century, domestic talent show variety shows, as one of the important types of domestic variety entertainment programs, have been regarded as an important cultural phenomenon since the day they began to be broadcast. Due to the development of science and technology and the increase of audience demand, domestic talent show variety shows are developing with great momentum and high popularity, gradually forming an assembly-line industrial production communication mode and solidified audience circle. In May 2021, fans of Chinese talent shows engaged in improper spending to boost their favorite contestants, which in another way aroused greater social concern. In fact, before the occurrence of the "milk pouring incident", the variety shows of talent shows in China had already become tired, and the phenomenon of homogenization and excessive commercialization was very serious. In view of these phenomena, taking domestic talent shows as the research object, this paper studies and discusses the communication mechanism of domestic talent shows from the perspective of cultural industry theory, in order to provide some suggestions and enlightenment for the development of domestic talent shows in the future.

In this paper, literature analysis and case analysis are used to study the communication mechanism of domestic talent shows from the perspective of cultural industry. First of all, to the domestic draft class variety show analyzed the related literature and culture industry theory, combing the variety show on the horizon, the domestic cultural industry draft class types, characteristics, development course and current situation and development of culture must understand the general situation of the development of the theory of industry, is on the horizon, the domestic cultural industry after the draft variety show the transmission mechanism. Secondly, it analyzes the industrial production and communication mechanism of talent shows from the perspective of culture industry, and grasses the internal logic of its production and communication mechanism. Finally, the paper analyzes the problems existing in domestic talent shows and gives corresponding communication countermeasures, and reflects on domestic talent shows from the perspective of cultural industry.

Keywords：Culture industry;Variety show;Mechanism of transmission;