MBA教育中心知识库

With the development of China's live delivery industry, businesses need to seek professional Taobao live delivery service companies to provide them with live delivery services. However, at present, there are great differences in the service capabilities of China's Taobao live delivery service companies. How to evaluate and analyze the service capabilities of Taobao live delivery service companies is worthy of in-depth research, Company J studied in this paper is a company specializing in Taobao e-commerce live broadcasting service, which mainly provides Taobao live broadcasting sales service for all kinds of businesses.

Firstly, the paper discusses the theoretical basis and literature review results of this paper, which lays the literature and theoretical basis of this paper; Secondly, it constructs the corresponding service ability evaluation model from five aspects: financial performance level, customer management level, company learning and growth ability, service process management and brand promotion ability; Finally, based on the model constructed in this paper, the fuzzy comprehensive evaluation method is adopted to evaluate and analyze the Taobao live broadcast service capability of J company. Based on the evaluation analysis results, the problems and deficiencies of J company in Taobao live broadcast service capability are found. At the same time, the causes of the problems are