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    党的十八大以来多次强调文化自信，明确指出文化自信是更基本、更深沉、更持久的力量。发展好文化旅游产业，是我们守住先进文化之根、传承优秀文化之魂、增强文化自信的举措。因此积极重视与切实弘扬具有代表性的中华优秀传统文化是当今一项重要任务。杨家将文化是中华民族文化中标志性的案例之一。在中华历史的长河中奔涌千年，源源不断的散发勃勃生机。神木市是杨业的故乡， 是杨家将的故里，这是全国各地杨家将文化传播地所没有的，更有责任将杨家将 文化传承与发扬。

    本文运用传播学的相关知识和理论，对神木杨家将文化进行传播过程的梳理，先对杨家将文化从兴起到如今的传播进行脉络整理，有整体的认识。通过实地调查，深入当地，以非结构性访谈法和问卷调查的形式获取相关数据和信息， 从传播者、传播内容、传播渠道、传播受众与传播效果这 5 方面来分析神木杨家将文化的传播现状。同时基于神木杨家将文化传播的实践过程中存在的问题，提出与之相对应的对策。研究认为：神木杨家将文化在传播上应该充分利用新媒体构建多元化的传播渠道；传播者方面要加大专业性人才的培养；有针对性的根据平台和定位人群的制定传播内容和方式。另一方面，通过调查发现目前杨家将文化传播存在一定问题，主要表现在：传播的方式上多家传播渠道转发，避免内容枯燥，形式单一，缺乏吸引力；急需打造神木杨家将故里的品牌，以此来提升传播的广度，以及深度；传播的形式多样但是传播的力度欠缺且宣传内容的质量有待提高。综合以上，本研究力图借助专业理论知识，立足实际调查数据，梳理杨家将文化的历史渊源，结合其发展现状，分析处理文化传播过程中的问题，在提出相应解决方案的同时，努力为神木杨家将故里的文化品牌建设建言献策。

    Since the 18th National Congress of the Communist Party of China, cultural confidence has been emphasized many times, and it is clearly pointed out that cultural confidence is a more basic, deeper and more lasting force. To develop the cultural tourism industry well is a measure for us to maintain the root of advanced culture, inherit the soul of excellent culture, and enhance cultural confidence. Yangjiagjiang culture is one of the symbolic spirits in Chinese culture. In the long river of Chinese history, surging for thousands of years, a steady stream of vitality. Shenmu city is the hometown of Yang Ye, is the hometown of The Yang family, which is the Yang family culture throughout the country will not spread, more responsibility will be Yang family culture inheritance and carry forward.

    This paper uses the relevant knowledge and theory of communication to sort out the process of the communication of Shenmu Yang's culture, and first sort out the context of the communication of Yang's culture from the rise to the present, so as to have an overall understanding. Through field investigation, in-depth local, non-structured interview method and questionnaire survey to obtain relevant data and information, from the communicator, communication content, communication channels, communication audience and communication effect of these five aspects to analyze the communication status of Shenmu Yang Jiajiang general culture. At the same time, based on the problems existing in the practice process of shenmu Yang family cultural communication, put forward the corresponding countermeasures. The research holds that the shenmu Yang Jiajiang culture should make full use of new media to construct diversified communication channels; Communicators should increase the training of professional talents and their comprehensive strength; In the choice of content and audience to stratified positioning, targeted according to the positioning of the population to develop communication content and methods; In the way of communication, many communication channels forward, the content is boring, single form, lack of attraction; To build the brand of The hometown of Shenmu Yang family, in order to improve the breadth and depth of communication; There are various forms of communication, but the intensity of communication is insufficient and the quality of propaganda content needs to be improved. Only let more people understand the culture of Yang Jiajiang, understand that shenmu is the hometown of Yang Jiajiang, in order to establish the cultural brand of Yang Jiajiang hometown.