商务传媒学院知识库

摘要

党的十九大报告中首次提出乡村振兴战略，实施乡村振兴战略的其中一项重要内容是实现乡村文化振兴，为充分发挥电视剧的特色和优势，讲好脱贫攻坚故事，一大批优秀的扶贫题材电视剧进入大众视野。本文以电视剧《山海情》为研究主体，以剧中的乡村形象为研究对象，分别从乡村景观形象、乡村人物形象、乡村文化形象三个方面进行详细的分析阐述，从形象刻画方面探究了电视剧《山海情》的成功之处。

本文的整体研究分为：文献梳理阶段-文本分析阶段-总结归纳阶段三个步骤。首先查阅并梳理相关文献，确定研究方向，构建研究模型。然后制定相关的类目表，将电视剧《山海情》中的乡村形象分解为乡村景观形象、乡村人物形象和乡村文化形象三部分，将剧情、台词等抽象要素转化为文本形式进行分析。最后总结上文的具体分析阐述，得出电视剧《山海情》创作方式的优秀之处，为今后相同题材影视作品的创作提供成功经验。

本文采用文本分析法，在整个研究过程中以电视剧的章节进行时间划分，以时间走向、空间取景、人物身份、人物性别、人物职业、叙事主题六个方面为类目，进一步细分之后选取每个时间段中的典型乡村景观、乡村群体、乡土文化进行归纳整理，整理之后再有针对性地进行分析阐释。

通过研究，本文得出电视剧《山海情》的吸睛之处主要有以下几个方面：

1.不过度“美颜”，描摹真实的西北贫困地区生态环境，这对于绝大多数年轻观众而言，是一次走进乡村的体验。

2.建构正面人物形象的同时，不避讳真实刻画落后人物。

电视剧《山海情》在建构乡村形象时不局限于符号内容的呈现，还包括叙事、修辞等方式，后续还需要进一步提升学习研究能力，要从更多元的方面来分析这部剧中的乡村形象，丰富扶贫题材电视剧的研究视角，总结出更多角度的、更具实际意义的创作启示，使今后创作的相同类型电视剧能更多贴近现实生活，思考观众与艺术之间的审美关系，关注社会现实和人文关怀，从而创作出更多观众喜闻乐见的脱贫攻坚题材作品。

Abstract

In the report of the 19th National Congress of the Communist Party of China, the rural revitalization strategy was first put forward. One of the important contents of the implementation of the rural revitalization strategy is to realize the revitalization of rural culture. into the public eye. This paper takes the TV drama "Shan Hai Qing" as the research subject and the rural image in the play as the research object, and makes a detailed analysis and exposition from three aspects: rural landscape image, rural character image, and rural cultural image. The success of "Shan Hai Qing".

The overall research of this paper is divided into three research steps: literature review stage-text analysis stage-summarization and induction stage. Review and sort out relevant literature, determine research directions, and build research models. Formulate a relevant category table, decompose the rural image in the TV series "Shan Hai Qing" into three parts: rural landscape image, rural character image and rural cultural image, and transform abstract elements such as plot and lines into text form for analysis. Finally, the specific analysis and elaboration above are summarized, and the excellence of the creation method of the TV series "Shan Hai Qing" is obtained, which provides successful experience for the creation of film and television works of the same theme in the future.

This paper adopts the text analysis method, and divides the time according to the chapters of the TV series in the whole research process. The typical rural landscapes, rural groups, and local cultures in each time period are summarized and sorted, and then analyzed and explained in a targeted manner.

Through the research, the main attractions of the TV series "Shan Hai Qing" are as follows:

1. Not overly "beautiful" and depicting the real ecological environment of the impoverished areas in Northwest China, this is an experience of walking into the countryside for the vast majority of young audiences.

2. While constructing positive characters, do not shy away from portraying backward characters realistically.

The TV drama "Shan Hai Qing" is not limited to the presentation of symbolic content when constructing the image of the countryside, but also includes narrative, rhetoric and other methods. In the follow-up, it is necessary to improve the learning and research ability. It is necessary to analyze the drama in this drama from more diverse aspects. Rural image, enrich the research perspective of poverty alleviation TV series, summarize more perspectives, and have practical creative inspiration, so that the same type of TV series created in the future can be closer to real life, think about the aesthetic relationship between the audience and art, pay attention to Social reality and humanistic care, so as to create more audience favorite works on poverty alleviation.