MBA教育中心知识库

在经济发展新常态下，银行业之间的竞争越来越激烈，企业对青年员工的培养和塑造是推进企业可持续性发展的基础性、战略性工程，也是“人才强企”的核心要务。农发行作为国内唯一一家农业政策性银行，肩负着政策支农这一伟大社会职责及历史使命。青年员工已经逐渐成为推动农发行发展的中坚力量，该群体的成长发展直接关系到农发行的发展大局，因此如何实现有效激励，推动青年员工成才成长，充分发挥他们的潜力和主观能动性，既有研究的迫切性又有重要的现实意义。

论文将农发行W市分行青年员工作为研究对象，首先，以马斯洛需要层次理论、赫茨伯格的双因素理论等四个相关激励理论作为研究指导依据，设计农发行W市分行青年员工激励措施调查问卷，分析青年员工激励现状；其次，通过对影响青年员工激励效果的薪酬福利、晋升制度、绩效考核等现状分析，剖析并总结出青年员工激励措施存在的问题与成因；最后，针对这些问题提出青年员工激励措施优化对策，推动青年员工成长成才，从而实现农发行W市分行长效稳健发展，并为其他金融机构提供参考和借鉴。

Under the new normal of economic development, the competition among the banking industry goes intensive increasingly. Young employees’ training and shaping in various industries are the fundamental and strategic projects to promote corporation sustainable development , but also the core elements which lead to  "talent-rich company". Chinese Agricultural Development Bank , as China’s only agricultural policy bank, holds an significant position on agriculture supporting policy which carries great social duty and historical mission. Young employees have gradually become the vital force to banks improvement. Meanwhile, young staff’s growth  directly relates to the big-picture issue of Chinese agricultural development bank. Therefore, how to implement effective motivation and promote young employees to grow and how to realize their potential and initiative have become a urgent research with certain practical significance.

This dissertation takes the young employees from W Branch of Agricultural Development Bank of China as the research object, and firstly according to Maslow's hierarchy theory of needs, herzberg's two-factor theory etc. four relevant incentive theories as  the instructional basis of research. Based on a designed questionnaire about incentive satisfaction of young staffs from W branch of Chinese Agricultural Development Bank, this dissertation analyzes the current status of incentives from young employees of W branch.Secondly, by analyzing the current incentives situation, which have effect on motivation mechanism for young employees, such as salary, welfare, promotion system and performance assessment, this essay dissects and summarizes the existing issues and the causes of previous problems. Finally, referring to related questions, this dissertation will propose optimized methods used in incentives for young employees to promote young staffs’ growth and accomplishment, so as to achieve a long-term and stable improvement for W branch, and provide helpful experience and reference for other financial institutions.