商务传媒学院知识库

摘要

随着媒介技术的发展，各种新型的媒介平台开始出现，以抖音短视频为主的媒介生产平台存在着很多的亚文化群体和亚文化社群，以UGC为主的抖音短视频平台吸引用户进驻抖音短视频平台，为用户提供广泛的、公平的、自由的内容分享机制，鼓励用户积极参与到参与式文化的生产中，使用户成为平台内容生产的主体，以引领潮流和创新生产方式为目标的用户在平台表明自己的看法和态度，这一参与方式丰富了网络社交媒体中的短视频内容，强化了用户主体之间的互动性，为抖音短视频的文化空间建构奠定基础。

本文将通过阐释“参与式文化”“短视频社交”以及“文化空间”的概念，来分析参与式文化背景下抖音短视频平台的文化空间与参与式文化的发展，在明确短视频社交，文化空间概念的基础上，以抖音短视频平台为研究对象分析抖音短视频平台参与式文化空间的发展现状和文化空间建构。

基于此，笔者在阅读相关文献资料的基础上，以参与式文化为理论支撑，运用内容分析法、案例分析法以及访谈法研究方法，分析抖音短视频平台参与式文化空间建构形成的背景条件、抖音短视频平台参与式文化空间的建构以及存在的问题，根据研究结果，提出完善性的举措。以下是我的主要研究内容：首先分析抖音短视频平台参与式文化空间建构的形成要素，其次分析抖音短视频平台的参与式文化空间是如何进行建构，最后再根据抖音短视频平台参与式文化空间建构过程中存在的问题提出完善性的举措。

关键词：抖音短视频平台 参与式文化 短视频社交 文化空间建构

Abstract

The development of media technology, various new media platforms are emerging. There are many subculture groups and sub culture communities in the media production platform, which mainly rely on short video. There are many short subsonic communities based on UGC. This platform can attract users to enter the short video platform, and provide a wide, fair and free mechanism for content sharing. Encourage users to actively participate in the production of participatory culture, make users become the main body of platform content production, and users with the goal of leading the trend and innovating production methods express their views and attitudes on the platform. This way enriches the content of short videos in online social media and strengthens the interaction between user subjects, It lays the foundation for the construction of cultural space in tiktok short videos.

This article will explain the concept of "participatory culture" short video social interaction and "cultural space", and analyze the development of cultural space and participatory culture in the tiktok short video platform under the participatory culture background. Tiktok short video platform is used as the research object to analyze the development status and cultural space construction of participatory cultural space on the tiktok short video platform.

Based on tiktok's reading related literature, and based on participatory culture, this paper applies content analysis, case analysis and interview methods to analyze the background conditions of the construction of participatory cultural space in tiktok short video platform, the construction of the participating cultural space of the sonic short wave platform and the existing problems. Based on the findings, it puts forward some measures for improving it. Tiktok tiktok tiktok: The following is my main research content: firstly, I analyze the formation elements of the participatory cultural space construction of the Tiktok short video platform, secondly, I analyze how the participatory cultural space of the Tiktok short video platform is constructed, and finally I put forward perfect measures according to the problems existing in the participatory cultural space construction of the Tiktok short video platform.

Keywords:Short video platform; Short video social networking；Participation culture; Construction of cultural space