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党的十九大报告明确指出“高度重视传播手段建设和创新，讲好中国故事，提升国家文化软实力”。在不到几百年的时间里，城市已经成为人们生活和工作的主要场景，因此城市文化也成为陈说中国故事的重要组成部分。历史进程中，身份认同是文化交流的重要前提。从社会心理学的视角来看，城市文化认同的传播是一种社会认同，即城市自我文化的传播与信息接受之间的认同建构。兰州是一座具有枢纽意义的城市。调查发现，兰州城市的文化认同度较低，兰州城市的文化认同处于沟通困境。如何提升兰州城市的文化认同，对兰州城市的正面形象、兰州城市的旅游发展以及兰州市的经济建设和发展起到一定的推动作用。

本文主要研究兰州城市文化，首先，从兰州城市“人，事，物，场”四个分析要素中，采取调查问卷方法，随机抽样调查问卷448份，并利用克朗巴哈系数对调查问卷进行信度和效度的分析，选取具有代表性的要素进行分析，找出代表兰州城市文化的认同要素，为后面提出的认同策略铺平道路。其次，从PRIS的角度详细分析了兰州的城市文化。并分别采用抽样调查和随机抽样的方法对游客和当地居民进行调查。共收集有价值并且有参考性问卷417份。用Cronbach系数对本次调查的信度和效度进行检验。通过对兰州的P（可感性）、R（可读性）、I（可意向性）和S（可徜徉性）的评价和分析，发现兰州城市文化认同的成功和不足。最后，通过深入分析，依托融媒体环境，从相关问题入手，提出了兰州城市文化认同的相关策略。

总之，文化认同为兰州城市文化的发展提供了多元视角。在融媒体环境下，

兰州城市文化的认同的提升，不能仅仅依靠往日在电视屏幕上严肃端庄大气的城市文化，传播手段已经进行下沉并且让位于抖音，微博等各种社交平台上。多手段的沉浸式或全景式的文化认同传播策略，其真实性，参与性，透明性都让受众有极强的参与感，卷入感和认同感。从而促进兰州城市文化传播，促进兰州城市文化的认同感搭建属于兰州城市文化的想象共同空间。

The report to the 19th CPC National Congress clearly pointed out that "attaches great importance to the construction of communication means，tell China's stories well, and enhance the country's cultural soft power." Over hundreds of years, cities have become the main scene where people live and work, so urban culture has also become an important part of telling Chinese stories. In the process of history, identity is an important prerequisite of cultural exchange. From the perspective of social psychology, the communication of urban cultural identity is a kind of social identity which the identity construction between the communication and information acceptance. Lanzhou is a pivotal city. The survey found that the cultural identity of Lanzhou city has low relation, and the cultural identity of Lanzhou city is down. How to enhance the cultural identity plays an important role in promoting the positive image, the tourism development and the economic and development of Lanzhou city.

This paper mainly studies urban culture in Lanzhou, firstly, from the Lanzhou city "people, things, goods, field" four analysis elements, adopt the questionnaire method, random sampling questionnaire 448, and use the Cronbachm coefficient of reliability and validity, select representative elements to analysis, identify elements of Lanzhou city culture, paving the way for the identification strategy. Secondly, the urban culture of Lanzhou is analyzed in detail from the perspective of PRIS.Tourists and local residents were sampled and randomly sampled. There are 417 valuable and reference questionnaires were collected.The reliability and validity of this survey were tested by using the Cronbach coefficient.Through the evaluation and analysis of P (Perceptibility), R (Readability), I (Image ability), S (Stroll ability) of Lanzhou to find out the success and deficiency. Finally, through in-depth analysis, relying on the financial media environment, starting from the relevant problems, we put forward the relevant strategy of Lanzhou city cultural identity.

All in all, cultural identity provides multiple perspectives for the development. In the financial media environment. The promotion of the identity of Lanzhou urban culture can not only rely on the former serious, but also dignified urban culture on the TV screen. The means of communication have sunk and given way to various social platforms such as TikTok and Weibo.The authenticity, participation and transparency of the multi-means immersive or panoramic cultural identity and communication strategies all make the audience have a strong sense of involvement, involvement and identity.Thus promote the spread of Lanzhou urban culture, promote the sense of identity of Lanzhou urban culture to build the imagination common space of Lanzhou urban culture.