商务传媒学院知识库

“为人民服务”是我党的工作中心，如何更好地为人民服务就成为各级政府的头等大事。。县级融媒体中心是党和广大人民群众保持密切联系的重要渠道,是"举旗帜,聚民心,育新人,兴文化,展形象"的重要一环。作为整个宣传思想文化体系的"神经末梢"，县级融媒体中心是宣传、服务工作的“最后一公里”。

新公共文化服务理论重点关注人民的基本公共文化服务需求，在公共文化服务供给中,媒体扮演着重要角色。作为最贴近群众的基层媒体，县级融媒体中心建设的成功与否对于建设服务型政府起着尤其重要的作用。从新公共文化服务理论视角出发，目前县级融媒体中心推进的数字化公共文化服务体系建设与人民群众对大众的文化需要仍存在距离,社会公共文化服务供给缺口依然很大,目前还没有形成成熟的县级融媒体中心参与公共文化服务供给的模式。

针对现阶段我国县级融媒体中心在公共文化服务供给过程中存在的问题：主体协作差、参与程度低、机制建设不完善、功能开发不全面,信息服务待提高、反馈能力需加强等,本文提出,提升县级融媒体中心的公共文化服务能力应根据当地经济、社会、文化发展的现实情况,促进公共文化服务的多元主体协同供给、内容协同建设、技术合作提升与对外协作支持探索来县级融媒体中心参与公共文化服务供给的有效路径。

"Serving the people" is the work center of our party, how to better serve the people has become the top priority of all levels of government. The county-level media center is an important channel for the Party to keep close contact with the masses, and an important link for "raising flags, gathering people's hearts, cultivating new people, revitalizing culture, and displaying image". As the "nerve end" of the whole propaganda ideological and cultural system, county-level media center is the "last kilometer" of propaganda and service work.

The new public cultural service theory focuses on people's demand for basic public cultural service, and media plays an important role in the supply of public cultural service. As the grass-roots media closest to the masses, the success of the construction of county-level finance media center plays a particularly important role in the construction of service-oriented government. New public cultural service theory perspective, the current county financial media center to promote digital public culture service system construction and the culture of the people to the public need to there is still a distance, the social public cultural service supply gap is still large, has not formed mature at the county level financial media center to participate in the supply of public cultural services model.

In view of the problems existing in the supply of public cultural services in county-level financial media centers in China at the present stage: Poor collaboration and low level of participation, imperfect mechanism, function, development is not comprehensive, need to strengthen information service to improve, feedback, etc., in this paper, improve financial media center of the public culture service ability at the county level shall, according to local economic, social and cultural development of the reality, promote the cooperation between multiple subject of public cultural services supply, content construction, technical cooperation promotion together Cooperate with external support to explore effective ways for county level finance media centers to participate in the supply of public cultural services.